What Are You Telling Them?

"Help! I need to do more marketing!

How do I get more clients? How do I keep my clients?

There is a lot of people doing what I do. How do I stand out?" 

I hear this a ton from people in your shoes.

We don’t have a lot of time to convince people of the magic of pilates, of movement, of mindfulness. If there was, we would tell them about the principles of pilates and how it is a workout for the mind as well as the body. We would talk about all the different pieces of equipment. We would tell a story about how Joe was known for working out in his underwear, and perhaps how the original magic circle was inspired by the ring from a beer barrel. 

 

But, there isn’t always time for that.

 

Labels don’t help us either, because they don’t capture the essence of what makes every single one of us so unique.  

 

Describing HOW you do what you do, doesn't necessarily get people interested either. 

 

And, frankly, that's not what captures most people’s attention.

 

When people get really interested in what you do, it’s when they truly and deeply understand the value you give them. 

 

The value is in the change. The transformation they experience as a result of your services.

The before and after. 

 

These changes don’t need to be huge and dramatic. But, they do need to be specific. 

 

Many businesses fail to have a clear picture of this transformation. And, they don't know how to share this with their target clientele in a way that resonates and drives them to pick up the phone and book a session.

If you can get clear on this, it will change the how people see you and what they hope you can give them.


Do you want help shaping the perception of your business? Are you keen to learn how to get inside your clients shoes so you can speak to them in a way that really resonates? 

The Empowered Branding Program can help.

 

Or why not schedule a 20 minute (free & no obligation) virtual coffee and we can chat about whether this is the right step for you!