5 Tips To A Sell-Out Pilates Workshop

Workshops and studio events are becoming increasingly popular for teacher training and clients alike.

Spring Three | Pilates Business Consulting

 

I know that from many of my conversations with you studio owners like you that workshops and events are things that you’re thinking about doing or you already have  lined up.

 

Hosting workshops or retreats are a fun and creative way to build awareness and buzz in your boutique fitness studio (or wellness business) as well as adding a little extra profit to your bottom line.

 

But a successful pilates workshop takes effort and planning.

To create a sell out event, you will need to be organized and prepared to market yourself and your business. 

 

Want to plan a workshop in your boutique fitness business?

 

Here are my top tips:

 

Set the date well in advance. Depending on the type of event you will need to give yourself enough time to generate interest in the event and for your clients to plan accordingly. For an event you are hosting in your studio you will need 1-2 months to pull together all the details (and ideally you are lining up dates 3 months out) for an event where travel is necessary, you may need to plan further in advance.

 

Set your pricing strategy. Workshops are a premium service and typically are longer in length with a specific focus and structure the regular classes, so they should priced according to that value. That said, an early bird rate is a great way to get early sign-ups and create a sense of urgency in your promotions.

 

Market early and do plenty of it! You have to be ready to broadcast your event to the world. Don’t hide! Posters, social media, leaflets and flyers are a must. But it doesn’t stop there. If you aren’t talking about it, you can’t expect anyone else to either. So get chatting with your clients about what you have in store and get them excited too! 

 

Make registration super easy (and have a system). What information do you need from the attendees and what do they need to know from you? Make a list of what’s included and what should they expect as well as what they should bring themselves. Do they need a mat, notebook or water? Put this information together well in advance so you can send details as soon as you get sign-ups.

 

Be ready to deliver an exceptional workshop. Your clients will keep coming back for more as long as they love the way you make them feel. Remember - it’s ALL about the experience!

 

I’d love to hear how your events have gone - what worked well and what didn’t? Hit reply and let me know!

 

 

Got Summer Plans?

Hey folks, 

 

Summer is rapidly approaching and I want to have a quick chat with you about how your summer plans and business plans can work together.

 

I am fortunate enough to work with business owners in all stages of life and business. I do this in my comprehensive business training program The Academy, in 1:1 strategy sessions and through my group coaching program, Empowered Branding.

 

A common theme among all these business owners is the challenge of managing changing schedules during the summer months with vacations, family obligations, graduations, visitors from out of town and so on. Not only for yourself, but also your clients.

 

All of this can impact your business.

 

So, how can we best manage this? 

 

First, awareness of the issue means we are already ahead of the game! 

 

But, by planning ahead, you are helping to make sure that your summer ends with you feeling totally content. What does your business look like this summer? Maybe that means slowing down for the summer and taking some time of for yourself or maybe that means growing and expanding your business.

 

How?

 

Start with getting clear on what you want your summer to look like. Work, fun, travel, family time? Or perhaps you have other projects you want to focus on.

 

What do you want it to look like?

 

Let’s get this down on paper. Take out your favorite notebook and start writing.

 

  1. What are your current plans? 
  2. What are your goals?
  3. Three months from now what do you want to have accomplished?

 

Once you have a vision, then you can start to map out the steps you need to take to get there. So list those actionable steps next to your goals. Perhaps number them in order of priority.

 

Perhaps you want to launch a workshop, a new class, focus on personal growth, try a class at another studio, onboard new staff, improve systems and operations, focus on winning back clients who have not been to the studio for a while… 

 

Or, perhaps your goal is to keep things the same and not add a single thing!

 

What ever your goals are - have a plan for getting what you want this summer.

 

A summer filled with intention.

How To Stay On Track Toward Success In Your Boutique Fitness Business

The first question I ask when I meet studio owners is a simple one:  tell me about your business.

The questions that soon follows: 

Where are you heading?

What is your vision?

Where do you want to be in 3 years?

 

Knowing the answer to these types of questions is often the difference between going sideways or moving forward.

 

Here's the thing; we all have a list of ideas for things that could happen. Designing an athleisure clothing line, opening a studio in Bali, becoming an author, doing retreats and building equipment are some I've heard since I started consulting 5 years ago.

And I love every single one of them.

 

Don’t they all sound like AWESOME ideas?

 

And that’s the problem.

 

That’s not a plan.

 

That’s a list of ideas.

 

Don’t get me wrong I love lists… (as in I LOVE LISTS!)

 

… but a list isn’t a vision!

 

You will see a ton of opportunities come your way as you grow your boutique fitness business.

Some may seem like an easy way to make a few quick $$. Some may feel like no-brainers. 

 

But if you are looking to make real money. You need focus. Focus on creating value and not simply getting more income.

 

To grow you have to focus on growth. Build your business like a business. Use tools, systems and plans to get you there.

 

A business that is creating value has a different way of working than a business that exists just so you can pay your bills and take a vacation.

 

A business that creates value can be sold. Your income stream cannot.

 

Be cautious about chasing shiny opportunities with promises of mega payback or an easier life. 

 

It’s not usually easy to build the business of your dreams. But it is (usually) worth it.

 

Stay true to what you do - and do it well. 

 

REALLY well.

 

Focus on the needs of your clients. Build relationships, a network and a community.

 

Talk about what you do often and talk more about your impact. 

 

Do what you are able to be passionate about day after day, week after week, month after month and year after year.

 

Focus on taking that forward with integrity, and long-term recurring value and income will come with it.

 

What is your focus? I'd love to hear (yes - really!) so let me know here

Welcome To Spring (Three)!

Ahhh - welcome Spring!

This season is all about renewal, transformation and new growth. 

When it starts to warm up, we naturally start to have more energy after the colder winter months. Seeds start sprouting, flowers start blooming and everything gets that bit brighter!

It’s a time of inspiration and activity.

It is also the perfect time to renew your commitment to the well-being of your business.

If you have been feeling stagnant in your studio business, perhaps it’s time to step out of your comfort zone and seek knowledge and insight from someone who has helped other business owners who have been where you are standing right now. 

Is it time to review your pricing?

Is it time to fine-tune your marketing messaging?

How about a new website?

Do you need some pointers on creating a sales process?

Or maybe you finally need to get a handle on your numbers and those reports in MindBodyOnline...

Green juice, fruits and vegetables, more movement, and great friendships may help move the balance toward a healthier more fulfilled personal life, but when it comes to your business everyone needs a helping hand.

If now is that time for you - let’s set up a free 30 minute intro call.

You can do that by clicking here

How to Make the Most of Your Customer Testimonials

Testimonials are an incredible resource for a studio business. 

When you are asking your clients to do something that is mildly uncomfortable for them and pay you in the process, you have better be damned good at letting them know why they should be there. 

Trying out a new fitness studio or a new class can be intimidating, in fact, for most people it is. It is unfamiliar, challenging.. and uncomfortable. 

 

Testimonials validate the decision to try.

Testimonials confirm you as trustworthy.

Testimonials establish your credibility.

Testimonials feel relatable, personal and sincere.

 

And, the fitness industry is full of empty promises and quick fixes. Just because you are telling the truth, doesn’t mean people will buy from you.

 

Not all testimonials are created equal. So what can help?

How can you highlight the amazing work you do inside your pilates studio?

 

Photo’s help. Research on increasing perceived trust, or “truthiness,” shows that photos make facts and statements more believable. Photo’s of faces help most - seeing faces can increase the empathy we feel toward other people. So if you want to add credibility to your testimonial - show them a picture of a real person.

 

Stories make the results seem real and achievable. “Great class!” is always nice to hear but we’ve seen it 1000 times before. Cookie-cutter testimonials just don’t get you the attention you need. Well-told stories wrap us up in the details especially when they describe the before and after of their experience in your studio. The details matter and are what makes the testimonial relatable.

 

Relatable? Part of the purchase decision is knowing that other people like them are doing this too. The testimonials have to come from people who are relatable. We’re generally more interested, trusting, and favorable toward people who reflect who we are or who we want to be. What does this mean? First, it’s better to feature customers that potential buyers can relate to and it can help to “informalize” your testimonials to a certain extent. It it’s too perfect - it won’t seem authentic and genuine.

 

 

There you have it, some quick and easy tips to help you use your clients testimonials inside your fitness studio.

If you want to do this in your studio business - get on over to my FREE resources page and find the free download that takes you step by step through the process of HOW to get great testimonials from your clients.

Enjoy!