The holiday season is approaching fast and once we hit Halloween, the rest of the year can seem like one party after another! As a small business in the health and fitness world, this might feel like a tough time of year as you navigate the balance of retaining clients each week despite the outside pull of parties, functions and events. But there is a silver lining:
The holiday season can be a great time to engage with your community and build relationships
Large companies invest heavily in marketing during the holiday season since they know it's a big time of year for sales. Smaller businesses can benefit too - with a bit of planning. As shoppers of all kinds increasingly turning to social media to help them with ideas for what to buy, you are well-positioned to guide clients on gift ideas as well continuing to keep them healthy during the festive period.
Many small businesses wait until it's too late to start preparing for the holiday season and miss out on opportunities.
dive in and get ready to start the celebrations early
First off, having a plan is key. Seeing critical dates and being able to generate buzz leading up to them is a big part of what makes marketing campaigns successful.
If you are hosting a party or function for your staff or clients to promote your business or show appreciation then now’s the time to get organized! Spreading the word early (and loudly) will ensure a good turnout.
Develop Special Promotions
If you use this time of year to offer a one-time promotion - in person or online - then decide early and prepare your marketing campaigns and graphics. Your key dates are Black Friday on November 27th and Cyber Monday on November 30th
Email marketing during the holidays is a great way to target your customers and potential customers with special events, show your appreciation for their business and get them ready for a fantastic start to the new year. Don’t forget to encourage existing customers to share your links with their friends too!
Make It Fun
Create a holiday gift guide of all your favorite things. Share this via your blog and on social media or take it up a level and create a Pinterest board with a holiday theme and ideas. You can also create a holiday specific hashtag to use on Twitter, Instagram and Facebook - this is a neat way to track who shares your tweets or who is talking about your brand.
Turn Your Service Into A Gift
Brainstorming special packages just for the holidays such as combining gift cards with other items and services can be a clever way to make the idea of buying a gift card from your studio more appealing. Perhaps even partnering with local businesses that offer complementary products and services to yours and hosting a joint party or cross promotion of your products and services.
We know how hard it is to squeeze in a workout when you are struggling after a heavy night or when social events start to eat into regular workout slots.
The ultimate goal at this time of year is to ensure your clients remain a consistent part of your business through the end of the year and into 2016
Be flexible with schedule changes where possible, encourage good habits, and be sure to keep in touch even if they can’t make it to their sessions.
Planning for your holiday marketing campaign starts now, Keep your content relevant to your clients and your brand, and most important of all, have fun with it!