Ever heard of a Call To Action? If you have been doing some research into marketing strategies, you might have come across it.
Mostly used as a digital marketing tactic, A Call To Action (or CTA) is often the trigger to turn a browsing customer into a buying customer. It can be as simple as having an email signup form embedded on your website or a "Book Now" button in your newsletters.
The role of the CTA in marketing has become increasingly important as more marketing takes place online and not face to face. And it is certainly something worth including in your marketing toolkit.
Marketers spend a lot of time crafting the language of their CTA’s with the goal of exciting a prospect client to take action. Getting the wording right and delivering that wording at the perfect time is critical to effective digital marketing campaigns.
In your business a CTA could look like this:
- Book your trial session now!
- Sign-Up here for our new class
- Get updates via email - subscribe here
- Call us to find out about special offers
- Email to book your class
- Click here to see our schedule
These phrases (and others that are similar) can be used across your website to guide visitors to find the information you most want to share and encourage them to book a session with you.
The Call To Action is often used as part of content marketing, another rising star tactic in digital marketing.
Content marketing is where you share information or engaging content with a purpose of building a relationship, sharing your value and then ultimately to have the opportunity to truly engage with your readers/followers in the hopes that they will become a paying client.
CTA’s are what makes all that time posting articles and content to Facebook worthwhile. If you are posting tons of content without asking for some action, then you might get some good will, but you won’t necessarily get the most out of your efforts.
How to craft YOUR very own CTA
- Think of an idea or promotion you have coming soon e.g. a new teacher in your studio or a new class timetable.
- Think about what that product or service can do to help your clients.
- Talk about those specific benefits in your marketing - via Facebook, newsletter, blog etc.
- Sprinkle language amongst your content that tells the reader specifically what they should do to access these benefits.