This October the Annual Meeting Of the Pilates Method Alliance will take place in Phoenix, Arizona. As an instructor and industry professional, I see many advantages to attending this "gathering of minds” and others that are similar.
Regardless of whether you are a seasoned instructor or a business owner (or both!), conferences are an opportunity to:
Mingling with others in your industry is the number one reason people attend conferences. Catch up with old friends and make new connections that share the same interests as you. It offers the opportunity to learn, discover new ideas and recruit (or be recruited!) Depending on the conference; you may also have the opportunity to purchase or learn about services and products that might be of use in your business.
From teachers you have admired to others you may have never heard of. Through workshops, panel discussions and workouts that cover everything from a new twist on an exercise to marketing your business, you will deepen your expertise and broaden your knowledge base.
If you are an experienced and sought-after instructor, and you’re keen to share your unique talents, these events are an opportunity to get in front of a wider audience. Perfect if you are eager to take your business to new levels.
Conferences are an opportunity to get involved and be a part of the event through volunteering, actively participating as a host or workshop provider. You also get to meet the faces behind the organization and the people who make it all happen!
If you regularly find yourself putting your workout on the back burner, then this is your time to get moving! Conferences are rarely about sitting around all day listening to others speak. Consider this the perfect time to focus on your workout, work with different instructors and shop for all things fitness. Sounds quite perfect...
As a business owner, it is your responsibility to manage your time and resources. Make the most of your time at the conference by getting organized in advance about the people you want to meet and the workshops you want to take. Be sure to cement those new relationships either via social media or by handing out (and asking for) a good ol’ fashioned business card. Don’t forget to take a big notepad and pen for jotting down notes and ideas as you get them.
Finally, take lots of pictures and share on digital media. Let your clients know that you take your professional development seriously.
You might find that they will have a whole new respect for your time!
p.s. If you are planning on attending the PMA conference (October 27th - 30th), I will be teaching a workshop on how to build your brand and stand out. Come and join me - I’d love to see you there!