If you are wondering how you can keep attendance looking good despite the late cancels and schedule changes associated with the holiday season then you want to read this...
Because, you can finish 2016 strong.
We know the holidays can be a slow and unpredictable time. But with the right positioning, December could be one of your best months.
Your clients are spending more money than ever during the holiday season, it’s a great time to highlight your bigger packages and best deals.
And, I want to share with you the one thing that might just make the difference to your bottom line.
That one thing is - drum roll please - gift cards!
Gift card purchases spike around Valentines day, Mother’s Day and Christmas Day.
And of those three, Christmas is when the majority of gift cards are sold.
Nearly 50,000 gift cards have been sold during the Christmas period over the past 7 years via MindBodyOnline.
And guess what else?!
Those sales mostly happen within the last few days (and hours) before Christmas Day.
What does this mean for you?
- Sell gift cards in your studio and online. They can be as simple as an account credit or package options.
- Be very (very) proactive about marketing that you are selling gift cards via Social Media, email blasts and signage inside your studio - especially if this is a new thing for you. Post pictures & suggest who might love to buy or receive them (teachers, sisters, your BFF!)
- Encourage your clients to tell their significant others that you are selling gift cards… could be the perfect gift for someone special *hint hint!*
This is a very simple and easy way to make sure your not leaving any money behind in 2017… Now’s the time to set this up.