Dove, Patagonia, Starbucks and Walgreens. All brands with values that you know and recognize.
Yes, they may be big businesses with deep pockets and expensive advertising campaigns. But, as a small business owner, you actually have a head start in creating a purposeful brand.
And that head start is you.
You have a story, a reason for being. With this comes authenticity and credibility. And then there’s your vision for how the world should be. It’s this vision that draws others in, and keeps them loyal. They have a vision too. And, as human beings we naturally seek out others who have similar values.
With an carefully designed brand, you are well positioned to attract and retain the clients you want
These 3 simple steps will help.
- Know Your Value. What is it that you really do? What are you especially good at?
- Know Your Purpose. The first step to building your brand is getting clear about the kind of brand you want to build. What do you want to be known for? What is your reason for being?
- Know Your Tone. The way you engage and share your message will drive how you are perceived and the type of relationship you have with your clients.
In my 10 week group program, Empowered Branding, you are guided through materials and worksheets to help you get really clear about your brand. And then, we work together to help make sure you know exactly how to use what you have uncovered in a marketing plan designed specifically for your business.
The materials are online so that you can complete them at your own pace at a time that is convenient for you.
You also get 2 x 1:1 coaching sessions (my infamous Power Sessions!) where we can talk about ANYTHING related to your business.
And, because I believe we weren’t meant to do this alone, you’ll get office hour calls with other participants to share, learn and discuss.