5 Mistakes Fitness Studios Make When It Comes To Business Planning

Where is your business growth going to come from next year?

Where are you going to focus your energy, time and resources next year to make sure your revenue goes up year over year?

Where are you going to invest to ensure next year is better than this year?

Let’s say you could wave a magic wand and just like that you were in your world 12 months forward. What would be different? What would be the same?

How would like look 2 years from now?

Sometimes we get stuck in the past hanging on to things, or doing things that no longer serve us. 

What will you let go of next year to allow space for growth?

These are all questions to contemplate as we come to the end of the year. And, if you’re anything like me you haven’t had a ton of time to think through the answers, but you may also be excited to explore what the future holds!

There is something really exciting about starting over with a fresh sheet of paper and some fresh ideas.

Not sure where to start?

Thats ok. I’ve got a tool to help.

Use my PATH TO SUCCESS worksheet as your step-by-step guide to plan your next best year.

But, before you start, there are somethings to keep in mind:

  1. You’ll need space to think and be creative. Remove all distractions and be in an environment where you are comfortable and can focus.

  2. Take time to do this. Read through the guide and you’ll see it’s something that you’ll want to spend more than 20 minutes on! Consider blocking out a morning in your calendar to work on this.

  3. It can be helpful to talk through your ideas and opportunities with someone who knows your business and who can really inspire your thoughts.

  4. Be ready to make a commitment to your business. This could be a financial goal or a project that finally get completed

  5. It’s not about doing more but about doing more of what works. Look at your business objectively - what isn’t working and what is? Where will your revenue come from?

Over the past few years as a business consultant to fitness and wellness studios I’ve helped so many to think bigger and beyond the status quo. Over that time, I’ve also seen what has not worked quite so well. Here are the top mistakes I’ve seen:

Getting stuck on small tasks

It can be so easy to “just do it yourself” and not take the time to train and delegate to others. This will hurt you in the long run in so many ways. If you aren’t the one who is leading and strategizing over your next steps because you are also micromanaging schedules then you’ll find yourself on the road to no-where. Outsource, delegate or automate everything you can to free up your time for creativity and developing growth opportunities.

Promoting what you think your clients might like vs promoting what you want your client to buy. 

You might think your clients want a discount on a 5 pack of classes or privates but is that what you want your clients to purchase? Is it better for you if your clients purchase a membership or a bigger commitment pack? Yes? Then promote that instead!

Not allocating time to working on new projects or ideas

New projects need attention to be successful. Something as simple as blocking out time in your calendar each week really, truly can make all the difference. So, if you are thinking about creating a workshop series, changing your pricing or investing more time in marketing then you’ll need to dedicate time to working on this and put it in your calendar!

Sticking to what is comfortable - because that is how “it has always been done”

Doing things a little differently or testing new ways of doing things can be exactly what sets you apart from your competition. If you keep doing the same thing over and over again you will see the same outcome. Be bold when it comes to trying new things in your business, that could be a new class, price point, system, sales process or even the hours you work! Remember, businesses evolve and change with time. It’s normal and part of the journey!

Thinking too small!

Thriving studios don’t get that way overnight. Someone had a vision that felt big and bold and had the dedication to take action toward reaching that vision. If you want to double the size of your business. - great!! Let’s make that happen! Things will need to change, you will need to do things differently, but that is how you grow. Don’t hold back on your dreams, This is your opportunity to make your business work for you!

So… what are waiting for, it’s time to build your vision for the new year!

Get your hands on the planing tool that I’ve used with tons of clients just like you to strategize over the growth of their business. I use it in my business too! 

>>> Click here to access the FREE planning guide! <<<