Empowered Branding

3 reasons why your client list isn't growing

Frustrated, disheartened, sometimes even defeated.

That’s how so many teachers feel when it comes to growing their client list.

These are skilled and talented instructors who find their revenue bouncing up and down uncontrollably despite doing all the “right” things like sending newsletters, posting on social media and even the occasional insta-story!

In these scenarios, 99% of the time, there is a missing piece of the puzzle. Some disconnect between you and your potential clients that is not enabling them to take that next step towards working with you.

So I want to share some of these missing pieces I see when working with studio owners and instructors.

Spring Three | Grow Your Client List

 

1. No one knows who you are

Despite your best efforts and checking all the marketing boxes you aren’t getting any more new clients and it’s so frustrating because doing All The Marketing is so time consuming with the constant social media updates, pictures to post, emails to send and blogs to write.

 

And, you’ve finally built a website that was more time consuming than you ever thought (how does everyone else do it?) but still just a small trickle of clients come your way.

 

People not knowing who you are is probably something that you’ve worried about from the day you stepped up and decided to take this journey.

 

So while you may have enough clients to get by, your business isn’t thriving like you want it to. It’s not giving you the freedom and flexibility you hoped for. And every time you get a new client who buys a package - it’s a HUGE relief. 

 

Why doesn’t your marketing bring you more business? Maybe the marketing activities you are doing reach people who ALREADY know who you are. 

 

Are you connecting with people you are already connected with?

 

I see this ALL the time.

 

If you want NEW clients, then you’ve got to get yourself in front of NEW people and create some interest and awareness for you and your business. What does this look like?

  • Sponsoring local events
  • Getting into local newspapers
  • Speaking at conferences
  • Paid Advertising
  • Local referral and networking groups
  • Co hosting events with other business owners

 

All of the above get you in front of new audiences which you can make your own. So, if you’ve been struggling to get more clients, it’s time to get out from behind your studio doors and start meeting new people.

 

2. They don’t understand what you do (or what you can do for them)

 

Pretty much every single business lists the features of their product or service in their marketing.

 

Features are factual statements such as:

- Batteries included

- Open 24 hours

 

But features aren’t what triggers that buying decision.

 

If you only talk about the features, you are missing out on huge opportunity.

 

Features are important, but you must share why that feature has value. Then it becomes a benefit.

 

And benefits are what your clients buy.

 

When you know that your favorite yoga pants aren’t see through when you’re mid-downward-dog, you’re far more inclined to buy than if you are simply told what material they are made from.

 

Benefits answers the question “what’s in it for me?"

 

- Batteries included means that you can use the product straight out of the box

- Open 24 hours means you can shop anytime

 

When you try to sell based on the features, you are making the customer do all the work to figure out whether they want that feature and why it is valuable. Allowing them to fill in the gaps and make assumptions. You are also setting yourself up to be directly compared to your competition.

 

Your features are comparable. But benefits are far more specific to you and your services.

 

To be able to sell your services effectively - make the connection for them.

 

If you describe your services based on features you are missing out on a HUGE opportunity to share the value of what you do 

 

When people understand the value - the results and benefits - they stop comparing you on price.  Big Win!

 

 

3. No Plan For Your Clients

 

We’ve already talked about some of the ways you can get yourself in front of new audiences, but what happens next?

 

What happens when a new client takes that first step on their journey with you to get in touch?

 

What happens when they come through the door? 

 

During their first session? 

 

And what about when they leave?

 

A customer journey is the process we take people through to move them from simply being aware of our business to becoming a long-term loyal client.

 

During this journey, you ask them to become your client.

 

Or perhaps, like many, you don’t. You let the client wander through your business (and right out the other side). 

 

This happens when there is no clear path, no next step, no plan. Or sometimes, you ask, but you ask so quietly, so uneventfully, that it gets totally missed.

 

A defined customer journey takes the client on a clear journey from becoming a new client to a fully fledged retained client and then potentially a mega-champion of your brand and business.

 

This doesn’t need to be complicated. 

 

This is about being clear with the message you are sending your clients at every step of the journey and letting them know what they should do next to proceed. 

 

If you talk about the benefits and results to your new audience, but you don’t let them know what they should do next - where can they find you, or what service you recommend  (or you are not finding a way to follow up) then your efforts will be pointless.

 

One easy place to make a change is on your website. Put yourself in the shoes of a brand new visitor. 

  • Are you inviting in your new clients and making them feel special? 
  • What are you sharing about you and what you do? 
  • How are you guiding them through the booking process? (Hint: make your first time client offer front and center!)
  • What do you tell them?
  • Is it clear and EASY?

 

All of these suggestions for how you can get more clients inside your business work together harmoniously and when you implement consistently, you’ll find your new client numbers start to move in the right direction.

Good luck!

 

p.s. Inside Empowered Branding we go step by step through the process to fill in these gaps and find out where and how you can make small changes that have a big impact in your business.

 

Find out more about my 10 week group coaching program here. Early Bird Enrollment until 31st Aug! HURRY SPACE IS LIMITED!

 


Empowered Branding Program - Boost visibility, credibility & profitability

You are a business owner who is doing good in this world by helping your clients be better versions of themselves... day in, day out. I celebrate that and I celebrate you.

But, listen up. I've got news for you. 

It's YOUR turn now.

It's time for YOUR business to thrive.

If you are wondering how you can reach more people while continuing to uphold the high value and high quality experience you have invested 1000’s of hours creating, then I’d love for you to join me in my 10 week coaching program - Empowered Branding.

Empowered Branding is a proven combination of learning materials, discovery worksheets, tools, resources and personal coaching designed for your professional growth (with a sprinkle of accountability and tons of unwavering support thrown in for good measure).

Every element in this program is designed to put you in a place where you are able to reach more clients who "get you" and turn them into long-term clients who stay with you year after year.


I know how unique your business is and I believe wholeheartedly in the power of individuality but… perhaps you need help to pull it all together?

get your business the attention it deserves and discover techniques to build a powerful brand that gets attention and makes you memorable.

 

Empowered Branding is designed to stop the overwhelm of marketing in it's tracks and create a strong brand message that REALLY resonates with your clients. 

We kick off on October 8th (registration is closing very soon).  There are a couple of spots remaining so if you have been thinking about this - NOW IS THE TIME TO BOOK YOUR VIRTUAL COFFEE!

 

Let me guide you.

With tons of tools, guidance and accountability to make sure you are moving forward and implementing what you learn to improve your business... it could be exactly what you need to kick off 2018 with a bang!

 

This is your chance to make it happen.

Marketing Truths

Marketing builds brand recognition

 

Marketing builds relationships

 

Marketing connects you to the outside world where your clients are

 

Marketing is not optional. There is no no blanket solution, no one size fits all. You are unique and the way you engage and interact with your clients is also unique.

 

Marketing is about sending the right message to the right people so that they are compelled to take action to join your community of clients.

 

The key to effective marketing is to craft your message in a way that allows people to self-select so that when they see your message they think “YES! This is for me! I’ve been waiting for exactly this to come into my life!”

 

That’s why you can’t just throw spaghetti at the wall to see what works… you don’t have time for that.

 

You need a step-by-step guide to building a solid marketing plan that will help you generate the interest you need and get your clients across the line to becoming loyal long-term clients.


That's exactly what you get with Empowered Branding

We don’t mess about with quick and easy tips that are irrelevant to your business. We create a strong core to allow you to move forward and make progress with confidence. Just like you do for your clients.

The 10 week program kicks off on October 8th. Doors for enrollment are closing pretty soon. I would hate to see you miss out on the beginning of a new chapter for you and your business!

If you not sure... let's set up a virtual coffee and chat about whether this is the right step for you. Click on the link below and book a time that works :)

It's Pretty Awesome (That Thing You Do)

Running a Pilates Studio is different.

 

You are doing something amazing for your clients every single day. 

 

How amazing would it be if more people knew that you could help them feel great?

 

What if you were able to attract clients who really want more of what you do, and retain them to fill your schedule (and those of the other teachers in your studio)? 

 

Can you imagine how different your business (and your bottom line) would be?

 

I bet you’re thinking that sounds too good to be true. 

 

But, it’s not.

 

I won’t lie. It takes effort

 

Because it takes effort for change to happen. 

 

The effort doesn’t look like overwhelm, it looks like stepping out of your comfort zone, reflecting on your skills and talents, and learning new skills so that you can be in the best position to share your message with the world.

 

When you talk about your business with confidence and passion, amazing things happen. People start to take notice of you. You take control over where your business is heading.


 

If you want to be in that place. You need to check out Empowered Branding.

 

It’s a branding, marketing and sales course created just for boutique fitness businesses like yours. 

 

You’ll find out how to define your brand and express your brand.

 

You’ll find out how to market your business in a way that works for you. Cookie-cutter solutions don't work because I know that your business is different. 

 

This is an online program with 1:1 coaching and you get to meet and learn alongside other studio owners who are just like you.

I want to help you find success

If you are keen to find out more - lets set up a virtual coffee and we can talk through whether this is a good fit for you. I will tell you straight. That's a promise.

Enrollment is open now.

Program begins October 8th. 

Empowered Branding Program - Enrollment Open!

Imagine if:

  • You could teach as much as you like
  • You knew exactly what to say to new clients to get them through the door AND what to say to keep them coming back (without feeling like a slimy salesperson)
  • You were completely confident in your ability to market yourself and your business

Empowered Branding is designed to help you clarify, articulate and broadcast your value to attract and retain those clients you REALLY want in your business.

Enrollment is now open!

Empowered Branding is a proven combination of learning materials, discovery worksheets, personal coaching, tools and group discussion designed for your professional growth (with a sprinkle of accountability and tons of unwavering support thrown in for good measure).

 

The 10 week program kicks off on October 8th.

We cover:

Module 1: The Exchange - where value lies.

>> Understand the real value you deliver to your clients and why passion alone is not enough to create a thriving business.

 

Module 2: Distinguish Yourself - uncover what makes you unique

>> Define your core strengths and exactly what you should be highlighting to your clients and community.

 

Module 3: A Different Perspective - understand how clients see you

>> Identify why clients seek you out and what they need from you so that you can build a relationship that keeps them coming back.

 

Module 4: Engage At Your Best - authentically communicate the value you provide

>> Build a marketing plan that broadcasts your value and shares exactly what you want everyone to know about you.

 

You get directed worksheets to challenge you to think differently about your business. You are encouraged to submit your worksheets so that I can offer you personal feedback (and challenge you further - if you like that kind of thing ;)

 

And, I know you've got more to talk about when it comes to your business, so you get 2 x 1:1 personal coaching sessions (I call them Power Sessions, because… they ARE that effective!)

 

On top of that, there are regular office hour sessions where we discuss, share and learn from your co-participants. I’ve witnessed the huge value that comes from a community who hold similar interests, motivations and dreams and I want that for you too.

 

Interested?

I want to make sure this is the right move for you and your business. How about we set up a virtual coffee date to chat and let answer your questions. Sound good? Book a time that works by clicking the button below: