Tools

Plan Your Next Move

We are half way through 2017. Hundreds of working hours and over 180 days have passed since you started the year with big dreams and big goals.

I know from experience that things change. Perhaps your priorities are different from what they were 6 months ago.

This is totally normal.

Although you might have chosen a different path, you still have a vision for your business.

Now’s the time to check in.

I know if studio owners get to this time of year and don’t take the time to get clear on their goals, then the rest of the year goes by in a blur and the opportunity to make real progress stalls.

Start here.

Look Back
Start by reflecting on the past 6 months. Month by month, what have you achieved? I encourage you to use real data from your scheduling system or book-keeping software to help. 

Look at revenue
What were your revenue numbers for each month? That’s the top line sales numbers before any costs or expenses.

What happened each month?
What were you doing each month to make that money? Did you take on new clients (again - check your data) or did you run a new promotion?

With the numbers in front of you, it’s easier to see clearly the patterns.

Once you’re comfortable with your numbers, let’s compare where you are today with where you expected to be.

  • Are you where you thought you would be? 
  • Ahead? 
  • Behind? 
  • What is different?
  • What has worked well so far this year?
  • What has not worked so well?

We know that challenges come along, but so do opportunities. This is the time to reflect on both. Celebrate your achievements and make a plan to work around (or through) the challenges. 

Let's focus on the future. What is your goal for the next 6 months? Most businesses have a revenue goal, some have other goals, like opening a new location, or making a new hire, or starting a new project. 

Write down your goal.

Now, focus in on the action you will take to get you there.

When will you take that action?

You might need to keep doing more of the same. If something worked before, it will probably work again.

Perhaps you are planning to do something differently, something new.

Regardless, you’ll want to map out a plan. Month by month or even week by week.

If you think about your goals in terms of action, you will always be moving forward on your projects.


Do you need some help to get clear on where you should focus for the second half of 2017?

 

Why not book a Power Session with me and we can strategize together. You can find out more and book online here.

Tools You Need For Marketing Success

Time for a pop quiz!

Q. What is marketing?

a. posting to Facebook regularly

b. being able to articulate the specific value you add to your clients lives

c. attending local networking events and handing out your business card

d. all of the above.

If you chose d. Hurrah! you win a lifetime of marketing success!

Marketing is:

Getting your message out to as many people as you can who are interested in your services, and doing that in a way that is compelling and authentic and that genuinely represents who you are and what you have to offer

Let's dive a little deeper into the above definition. @@If you want your marketing to be effective then you need some tools in your back pocket@@, these are:

 

1. A clear message to tell

2. An understanding of the selected group of people who you want to reach

3. What it is that you have to offer them

 

Once you are armed with these important tools you can go out and mingle in your community and tell them how your work can value them, be active on Facebook with a strong call to action and attend community events with people who fit the description of who you want in your business.

That’s when you get traction

If you need help with your marketing then this BRAND NEW program was created just for you. Designed to take you step-by-step from brand creation to marketing implementation, this program will give you the tools, knowledge and guidance to build an effective marketing strategy for your business today and in the future. Find out more here:

Are You Planning A Bright Future?

Pushing for bigger, wanting more can leave you feeling overwhelmed. An overly optimistic goal can trap you in a "more is better" attitude.

That vision you have for your business is out there. However, transforming that into reality takes some planning. Recognizing not only what you need or what you are lacking is important but so is making best use of the resources, people, skills and reach that you already have to get there.

IF you are serious about growing your business, take a long hard look at how your business works today. Define what you want it to look like one year from now and then get very SPECIFIC about what needs to happen to get you there. 

@@Strategic planning begins with a vision for the future and to reach that vision; there is a need for clarity and action@@. Clarity around the path that will take you toward your vision and the actual tasks, to-do’s, responsibilities that will build the bridge between your business today and your future ideal.

Being objective about your capacity, capabilities, resources and reach, will be far more beneficial to your long-term success than a lengthy wish-list of possible ways you could build your business

What actions need to happen each month, each week or each day? What mini-targets will guide your progress through the year? What resources will you need? Do you need to let go of something to make space for this new phase of business development?

When you work with this level of clarity and direction you are continually and consistently working towards your vision.

Do you need help to figure out where to focus in 2016?

Sign up for a Power Session in January and kick off 2016 with a business-building bang! This is a brand new offering from Spring Three designed to kick-start your next business move.

Find out more here:

8 Top Business Tips

Wowzers - what a year! We have all grown and learnt so much, and our world of boutique fitness has evolved enormously (remember this filing from Soul Cycle?). As we come to the end of another year, here’s a little gift to you - the most popular articles from Spring Three. I hope you enjoy reading them as much as I enjoyed writing them - enjoy!

1. Business is an exchange of value. Don’t make this pricing mistake

2. Understand what is behind a sale takes your business a whole other level. Understanding what clients truly get out of your product or service is very powerful. Here’s why

3. Stand 100% committed to everything that you sell. Or stop selling it. Find out why here

4. Create good work habits. Heres what that means.

5. Be likable. Central to the ongoing success of any customer-service business is the desire to nurture and develop the connection with clients.

6. Create a marketing Plan. Seeing critical dates and being able to generate buzz leading up to them is a big part of what makes marketing campaigns successful.

7. Utilize systems to streamline and simplify your business Here’s how

8. Email Marketing is the most effective marketing tool you have at your disposal. Use it regularly. Here’s why

Building Good Work Habits

Demands on our time (regardless of career!) are constantly evolving, and consequently, finding the right balance between the things we should be doing, and the things we want to do, can be an ongoing challenge. Taking a long-term view of your business and making some of those things on your to-do list more of a habit will help you build a business that is successful and sustainable for years to come. 

Building good work habits helps to optimize your time so that you can enjoy all the things you want to do AND all the things that need to get done!

Good work habits include:

Staying on top of your numbers

Keeping track of the key metrics that show whether your business is on the right track. This could be the number of hours taught, the number of new clients that come to your business, your expenses, the impact of your marketing efforts


Engaging with your clients

Listening, asking and responding to their enquiries. Learning how you can seek to deliver a better service to your clients. Observing your clients and recognizing where their needs lie and what you can do to help them more effectively, more conveniently or more joyfully! 


Being active in your community

Spending time with fellow business owners who may challenge you within your business or may offer insight into local opportunities for your business (e.g. that space across town that’s available for a discounted rent). Perhaps you’ll meet a graphic designer who is willing to trade their services for yours. Perhaps by hosting a joint event, trunk show or similar, you might even find your next instructor or business partner!


Investing in yourself

Your skills, your growth and your wellbeing. As a owner-manager you are the leader and simultaneously the bottleneck in your business. You are both the problem and the solution! You are the one person who can see all the moving parts, and recognize which parts of your business are suffering and which parts are strong and could be leveraged further. It’s up to you to reflect on where you need to develop your skill set or could use some extra training, you are the only person who is able to take these vital steps to grow.

You are the sole driver of the train that is your business, and understanding what you need - and what drives you - is vital to the success of your business. By nourishing yourself with knowledge you are in turn bettering your ability to help your business progress.  By nourishing yourself with time outside of your business you are recuperating and reviving your energy and drive to continue to take your best business forward.