Are you looking for success in your business? Then it’s likely you’re also looking to grow - grow your client base, grow your revenue and grow your team.
Growth (in all of the above) is much more likely to happen if you have a marketing plan in place. After all, this is when most potential clients learn about the products and services your studio offers.
Did you know that businesses with a marketing plan in place grow an average of 10% a year compared to those that don’t have a plan?
And businesses that have a marketing plan AND regularly measure metrics grow up to 60% a year.
That kind of growth can be a huge deal for your studio!
So, how should you use a marketing plan and metrics for your studio business?
I’ve come up with four easy steps!
First, you need to be 100% clear about who you are and what you are offering in your business. You have to know this so that you can effectively communicate to potential clients what makes you special and why they should take notice of your studio.
This is ALL about your brand. If we’ve ever worked together, you’ll know I’m a HUGE believer in getting crystal clear about what your studio offers that makes you unique. Knowing this can help separate you from the competition. And it makes it so much easier to talk to clients about what you offer in a way that has more impact.
Next, you need to have a marketing calendar in place. On this calendar, lay out all of the upcoming promotions, events, topics, or themes you will be using for your email and social media marketing. You will use this calendar to create all of your campaigns and communication.
This step is all about organization. When you get your marketing organized, it will set you up for a whole lot more success than if you fly by the seat of your pants! Remember, consistency is the key to helping you build and nurture relationships, and that’s what you are doing with your marketing. Having a calendar is going to help you make sure there are no gaps in communication. You want to keep that communication coming regularly.
As you send out your marketing emails, make sure you begin paying attention to your metrics! You will want to keep an eye on your analytics so you can track what is working and what doesn’t. Track the engagement levels with your email marketing and your social media marketing… this will give insight into what your subscribers, followers and clients like hearing about.
Inside your business, don’t forget to use your reports! If you aren’t sure which ones to start with, I always recommend looking at how many new clients you have each month, how many intro offers you’ve sold, and who referred new clients. Those metrics can give you valuable information about where you should focus your marketing efforts!
Finally, use the numbers you’ve been tracking to make adjustments to your marketing. This is all about getting the biggest bang for your marketing buck. If you’re marketing one way and it isn’t performing well, get rid of it….fast! You’re much better off spending time, effort, and money on marketing strategies that are going to perform well for your business. It’s essential to use the numbers to guide the decisions you make, not your gut!
I hope you find these four steps useful. Following these steps can help you fine-tune your marketing so that you have greater success growing your business.
Let’s get down to details! Click here and schedule your FREE discovery call to see how we can work together to build a strategic marketing plan for your studio business.