Management

Delegate Like A Pro

Seran Glanfield | Spring Three

Have you ever thought this:

“It will just be faster to do it myself.”

or

“But they won’t do it the right way!”

Yup - we’ve all been there.

But - here’s the thing: delegating effectively is critical if you want to grow your studio business.

TRUTH!

After a certain point it is detrimental to both you, and your business, to have a single person be 100% responsible for every aspect of your operations. 

And, I get that finding the right people and trusting them with your business can feel risky.


The key is to hire people to to the jobs you don't want to do (or are not very good at). But know this: there will be some responsibilities that always fall on your shoulders as the studio owner.

But to delegate well means investing in having the right people around you. Building a well functioning team to operate your business or help you operate your business relies on trust, support and communication.

And, clear communication is so vital!

Click here >> GET MY TOP TIPS AND FREE CHECKLIST ON HOW TO DELEGATE BETTER

Don’t make any assumptions about what your staff know or should know. To avoid frustration be very (very) specific about what you want them to do and when you want them to do it!

As the leader of the team, define what you are looking for your team to achieve and clearly communicate this when they are hired and then frequently on a regular basis - during team meetings for example. 

Putting responsibilities in writing is also helpful, use checklists or task lists to help your team stay organized and on top of their responsibilities. And, be clear about what “done” looks like!

It is likely that you will need to provide training to every single one of your staff members or team . And that training should span days (not hours!). Use your checklists during this training and document of all the points you would like to share when onboarding a new staff member so you can use them again in the future.


Finally, ensure that your team is properly rewarded. Don’t expect your staff to work for free!

Top tips when delegating:
- Check in on a regular basis - for ongoing tasks make sure your team has everything they need to complete their task.
- Expect questions and mis-steps. This is part of learning!
- Avoid micromanaging (or fake-delegating!)


Remember, adjustments take time. The philosophy of "if you want something done right, you have to do it yourself" WILL eventually lead to either burnout or stagnant growth... and no one wants that!

Don’t miss out on this FREE guide to delegating effectively!


Good luck!
SG

Get Ready For Summer Without The Slowdown!

Seran Glanfield | Marketing

It’s official we are getting close to entering the “summer slowdown”….

 
 

Now, as you may know, it’s pretty typical for attendance to decline over the next 2-3 months as clients are juggling travel, family time and other schedules change.

 

But there is no need to let that stop you…there are tons of ways that you can continue to build and grow your business during this time.

Wondering how? I’ve got some ideas right here just for you!


TAKE IT OUTSIDE

Your clients will appreciate a change of scene and some extra vitamin D so why not hold a session outside in the fresh air? Equipment free classes in the park, running (or walking) clubs and functional outdoor workouts will add some variation to your schedule and challenge your clients!

GET CREATIVE WITH YOUR PRICING

I’m not talking a total pricing restructure… but what about a summer intro special? Remember with Intro Offers you can change prices and promotions really easily. Summer’s a great time to run some short-term promotions for the clients that stick around and they could even bring some new people through the door. Perhaps offer an extended intro period or how about combining different services into one package?… With the goal of converting those newbies into long-term clients obviously ;)

POP UP CLASSES OR EVENTS

Why not open up your studio to a community event, class or workshop? It’s a friendly way to introduce yourself and your business to new clients. You could also consider partnering with a local charity - pay it forward!

SUMMER (BOOTCAMP) CHALLENGE

Try holding a challenge that will keep your regular clients engaged during the juggle and schedule changes. Create a TON of buzz around it with lots of fun ways to keep everyone inspired and motivated. The more your clients visit your studio - the longer they will stick around as a client!

Think R.E.T.E.N.T.I.O.N!

SIGNAGE

With more peeps outside in the summer than any other time of year, up your signage game with a sandwich board, posters in your window or leaflets that passers by can pick up. Tease passers by with exclusive offers and INVITE them to try a session via your intro offer. Don’t be shy!

SWITCH IT UP

Be proactive about managing your schedule and think about what your clients will be able to do during the summer months. Are their schedules different because school is out? But, perhaps they can come to an earlier or a later session? Can you offer kid-friendly classes? What about partnering with a local child-care facility? Get creative and find a way to help your clients make their workouts a fixture in their calendar!


Have an awesiome summer you guys!


xo

Seran

 


How You Know You're Making Progress

Spring Three marketing

Effective decision making is at the heart of any entrepreneur’s success.

When it comes to managing a boutique fitness studio it’s no different. You wear SO many hats. As a teacher, scheduler, admin, cleaner, marketing maven, HR pro and super sales person you make hundreds of decisions each day that impact the success of your business.

It’s easy to fall into the trap of working in your business ALL the time, and not spending much time working ON your business.

But, I can’t encourage you enough!

TAKE THE TIME TO LOOK AT YOUR BUSINESS AND HOW IT’S PERFORMING

Even though numbers may not be where you want to spend your time, keeping track of certain data will support you in reaching your goals. FACT.

Let’s say one of your goals for this year is to attract new clients to your business. Now would be a good time to use your booking system to see how many new clients came to your business and importantly whether they came back. Get a baseline number before you start any new marketing techniques. Then, when you offer a new promotion or pay for advertising, you’ll know whether or not it really worked.

Or, if you are already investing in marketing campaigns or a PR company then tracking how clients were referred to your business or where your ad was seen, will help to guide you in determining where you should be spending your hard earned dollars going forward. 

Tracking your progress is the first step toward success

(and numbers don’t lie).

Reviewing a certain set of KPI’s regularly can really help to guide you forward. How?

1. Your goal becomes part of your everyday life vs a long-shot dream

2. You can make adjustments early on so that you stay on track. You can see what works and what doesn’t and adapt accordingly.

3. You can celebrate achievements as you move towards your goals (this is SO important for you and your team!)

Open up an excel spreadsheet and make a note of the numbers that you most want to improve this year. What reports can you run or other data do you need that will help you make good choices and lead you toward your goal?

small changes lead to big results

Make tracking your numbers part of your system for a healthy business.

Good luck!

Who Are Your People?

There is a romanticized notion of entrepreneurs being self-made. Single-handedly changing the world.

Stepping alone into the unknown and rising to every single challenge.

Spring Three | Marketing For Fitness Studio

It’s not wrong, but not entirely accurate either…

(To me, it sounds exhausting actually!)

While it might seem that industry successes are unstoppable pioneers (at least that’s what their instagram feed will have you thinking) the reality is that there is a team behind them pushing them, or pulling them to the top.

Now, don’t misunderstand me - I have MEGA respect for anyone who takes the leap into business ownership. It takes courage, purpose and ambition.

And while successful enterprises may be driven forward by a single leader, that person isn’t usually completely alone. 

As an entrepreneur in the wellness and fitness world (or any business), you need people around you.

People at the end of the phone, people who you can take a walk with or meet over coffee. A support network of co-workers, industry peers, business partners, spouses, family, friends and connections who can bounce idea off of. People who champion your efforts, cheer you along and help you work through challenges.

These people also help to keep you accountable, raise concerns that you (the entrepreneur) may have overlooked and give you honest (but necessary) feedback.

Maybe they ask questions, make you think… and share a new perspective.

Hopefully some of your people have industry experience, understand your business and give you valuable tips about what works…and what doesn’t. These people are the bomb ;)

Regardless of who you have around you. You need a support network.

Business thrives on collaboration, networks and partnerships.

And so do you.

More than business growth, I’ve experienced so much personal growth from connecting with people who I respect, who I can learn from and who I think would be good people to be around. 

They say you are the average of the five people you surround yourself with most - maybe this is true…maybe not - but people DO inspire you and influence you in SO many ways.


Finding the right people to join you on this journey is invigorating personally and professionally.


Who is on your team? 

Who is missing from your team?

P.S. If you don’t have a team but wish you did, I’ve been working on something for a while that you will love. We want to bring together a small ambitious group of studio owners who seek stronger connections with people they can learn from, be inspired by, and get real honest feedback from.

Think 6 months of live calls filled with learning, sharing, listening, Q&A, discussions and accountability check-ins. Offline, you'll get access to a private forum, guides, templates and tools that you can use to help you build your studio business.

And the best part is that this has been a collaboration from the beginning. Inspired Studio Mastermind was an idea born long ago between myself and two lovely studio business consultants who are smart, ambitious and know this industry inside out. Find out more here: www.inspiredstudiomastermind.com


How To Prepare For Taking Time Out Of Your Business

SPRING THREE

Over the past few years I have helped quite a few business owners plan for taking  time out of their businesses. Whether it’s to have a baby, take a trip, focus on a different project or for other health reasons every single one of them have successfully stepped back from their business and then been able to step back in.

All of these people took similar steps to make their transition successful. I too have been through this process - more than once! I've spent the past few months preparing for the arrival of baby #3 and setting up Spring Three to continue without my daily presence 

So, if you want to take that 3 week trip, invest in a new training program or simply know that you can’t keep going at your current pace… read on. I want to share with you how I made it happen and what I have seen work well for other studio business owners.

Plan

Ok, shocking I know! When it comes to taking time out of your business, you either choose to make it happen or you are forced to make it happen. Either way, your business will survive, (and do well) if you plan ahead. 

Time to make some decisions:

  • When will your time off begin

  • How long will you be "out of office"?

  • Do you intend to be totally out of contact for part or all of that time? 

  • How does your time-off change the goals you have for your business?

Once you have these parameters set, you can begin to really plan. Let’s dive in.

What will need to change?

Often business owners are such great do-ers they forget how much they DO in their business. So, start with a complete brain dump of all the things you do in your business.

Then take a look at that list… 

  • Is there anything that can get cut while you are out? 

  • What can be completed in advance?

  • Can anything be automated?

  • Can the rest be delegated or completed after you return?

Next, let’s tackle the financial element of you leaving your business.


Work through the financial implications

You will likely need to review and adjust your revenue goals. If you are a big revenue generator inside your business, you’ll need to allow for that when setting a new revenue goal. 

  • What about your income? 

  • Do you plan on paying yourself? 

  • Do you plan on taking a pay cut?  

  • Who will take on some of your responsibilities and will you have to pay them more? 

  • What other costs are associated with delegation?

Managing the financial impact of your time off is crucial to sustaining your business. Be prepared!

Operations

Let’s talk a little more about how your business will continue to run without you.

Who will help you?

If you have a team, let them know your plans early. BUT, only let them know once you have a plan! If you tell your team before you are prepared, you may cause unnecessary speculation and worry about their future in your business.

The key members of your team should be told in a one-on-one situation. Depending on the size of your team, you may want to communicate this news over coffee with each member of your team. If you want your team to stick around - this is an in-person conversation!

Be sure to let them know your dates, who and how the business will run while you are out and your expectations of them during that time. Be prepared to answer lots of questions or no questions at all! Be clear with them about how you plan to communicate with them and how accessible you will be.

If you are delegating tasks to your staff, you will want to train them on their new responsibilities. Another reason to start planning early! Document everything, write out checklists or create step by step instructions. Spend plenty of time with your team working through all the things you’ll want them to take care of while you are out. Be sure to let them know how you want them to share business updates with you.

  • How often will you be checking in?

  • What will you want to be told about immediately?

  • How should your team get in touch?


Top Tip: Start not doing things sooner rather than later to make sure you are leaving things the way you want them.

Phew.

Once you have done that... it’s time to tell your clients.


Telling your clients

Again, this should be done early to prepare them and manage expectations.

You may want to transition clients to other teachers your switch-out your regular class times with another instructor.

You will need to make sure your clients feel very well looked after during this time. This is so important! Especially if you have a strong presence in your studio, are a lead instructor or are responsible for client service, you will need to think through how to manage your clients in this transition. 

Be sure to address any potential concerns. Let them know you are coming back, your general plan for while you are gone and when they should expect you see you again.

A personal note sent via email or a notice in the studio are both great ways to share the news. But, for your top spenders, you’ll want to speak to them in person.

Finally, do something fun with your team. During any period of change you want to imprint a sense of empowerment among your team and your staff. Why not go bowling, plan a movie night or do an escape room… all fun and bonding experiences!

Above all, as you enter into the next chapter, remember to be flexible! 

Things will come up you weren’t expecting, things might get messy or not go to plan.  That’s ok! Thinking through the different scenarios during your planning process will help you and your business remain strong and sustainable regardless of the challenges that might arise. 


Good luck & go for it!

(and enjoy that time off!)