How to Do Conferences the Right Way!

Spring Three | marketing to pilates studios

As a studio business owner, you can find plenty of opportunities to attend events that can benefit both you and your business. There are so many high-quality conferences, workshops, and events open to us that it can be difficult to choose the right one for your business.

As an instructor and industry professional, I’ve discovered that these events are both a “gathering of minds” and an educational opportunity. This can provide you with personal and career development advantages!

Whether you are a seasoned instructor or a business owner (or both!), conferences are an opportunity to:


Attending conferences is an excellent opportunity for you to mingle with other professionals in your industry. In fact, this is one of the top reasons people attend conferences! Conferences give you a chance to catch up with old friends and make new connections within the industry. There’s nothing like meeting other people who share the same interests as you.

Conferences allow you to learn, discover new ideas, and even recruit - or be recruited! Many conferences also give you the opportunity to purchase or learn about services and products that might be of use in your business and spark ideas for new streams of revenue.


Many conferences and events give you a chance to learn from teachers you admire as well as other industry professionals that you may not know. Workshops, panel discussions, and workouts can cover everything from a new twist on an exercise to marketing your business. These opportunities to learn will deepen your expertise and broaden your knowledge base.


If you are an experienced, sought-after instructor, and you’re keen to share your unique talents, these events are an opportunity to get in front of a wider audience. If you are considering hosting your own event or training inside your studio, having a wider audience is essential! Plus, the connections you’ll make can lead to a more significant following when you are ready to launch!


Conferences are an opportunity to get involved and be part of the event and the community as a whole. You can do this by volunteering or actively participating as a host or workshop provider.


If you regularly find yourself putting your workout on the back burner, then this is your time to get moving! Conferences are rarely about sitting around all day listening to others speak. Make this the perfect time to focus on your workout and work with a range of different instructors.

As a business owner, it is your responsibility to manage your time and resources. Make the most of your time at the conference by getting super organized in advance.

Select the people you want to meet and the workshops you wish to attend.

Be sure to cement those new relationships either via social media or by handing out (and asking for) a good ol’ fashioned business card!

Don’t forget to take a big notepad and pen for jotting down notes and ideas as you get them. You may come back to this for inspiration once you return home to your studio.

Finally, take lots of pictures and share them on social media. Let your clients know that you take your professional development seriously. After all, the more you invest in your skills, the more value you can provide to your clients. And you might find that they have a whole new respect for you and your time!