Social media is an A.MAZING marketing tool for any pilates studio, yoga studio and barre studio - especially when it comes to motivating our clients and community.
Whether it's posting a daily workout, favorite healthy lunch or the view from a morning hike, it’s clear that followers LOVE to be inspired by the lives of others.
And, the attention it can bring your business is priceless!
It takes time and creativity to stand out and differentiate yourself in this crowded market.
We can’t ignore the fact that there is a TON of competition to get eyes on your posts - just about every brand is on Social Media as well as friends, colleagues, friends of friends and their puppy…
Fact: standing out is not easy.
But, I’m not gonna let you give up! I’ve got some ideas to help you with marketing your studio using social media. Here are my top tips!
Stick To Your Studio Brand
When you are sharing content, one of the goals is to show people how it feels to be in your boutique fitness studio as a client in your business. You do this with the tone you use in your copy, the graphics you use and of course the words you choose. All of this has to align with who you are and what you do. This is your opportunity to showcase what you do and what you promise to deliver to your clients. Are you about hard hitting results, a sense of community or total serenity? Be clear on what message you want to send and make sure all your content is consistent with that theme.
Vary Your Content
Popular fitness and wellness studio accounts have a mix of content that empowers excites, educates and engages. They post workouts, studio news, helpful hints, funny quotes, celebrations of success, instructor insights and more. It never gets old! If you are stuck for ideas, you’ll want to get access to my FREE RESOURCE: 31 Social Media Captions where you’ll find one whole month of social media posts to promote your pilates and fitness studio business.
Know Who You’re Talking To
Although you can reach a huge audience (read thousands ++) the reality is that to really resonate and incite action and interest you need to know who your target audience is, then post content that is relevant to that wonderful group of people. Beware of trying to cast the net too wide. Being general and vague unfortunately means you aren’t really engaging anyone… so focus on who you want to focus on!
Make a Plan
When you lay out your promotions and content for marketing your pilates studio business over the coming weeks and months, it gets much easier to plan what and when to post. You can create content in advance and balance your content vs promotions ratio right around 80:20 where most marketers agree is the sweet spot. A plan also help you keep the content fresh by rotating through the ideas list in the freebie attached. Inside you’ll find some great ideas for marketing your studio.
What other strategies do you use to keep your content fresh and inspiring?
What challenges do you have when it comes to social media marketing? I'd love to hear - drop me a line and let me know.
Good luck :)