What does the word resonate mean to you?
Maybe it has to do with sound e.g. “the sound of the siren resonated across the harbour”
Or maybe it has to do with evoking images, memories, and emotions as in “the words resonate with so many different meanings"
Or perhaps it’s about an idea or action being met with agreement. e.g. “the judge’s ruling resonated among many of the women”
Either way, resonate is a verb.
It’s an action!
when you are resonating with your studio clients - you are inspiring them to take action.
To book a class at your studio or work a little bit harder during their session... or better yet - refer a friend to you!
Let’s understand more about what it really truly means to resonate.
It starts by understanding what brand is.
Branding is one of the most confusing, misunderstood words that is out there when it comes to marketing and business.
Where I want to start is by sharing that it really only hits the tip, the teeny, tiny tip of the iceberg when you are thinking of your brand as the logo, the color scheme and the pretty packaging.
That’s just the very tip of the iceberg. We want to go deeper.
At its essence, your brand is how people feel about you.
When you can unlock how people feel about you, you have the keys to the kingdom.
You have the key to understanding how you can resonate with your peeps.
How do you do that? Which tools do you use? Which strategies help you to unlock that resonance?
What works for a boutique fitness studio business like yours?
Your brand is expressed through several different elements that you are putting out into the world. The most obvious is the design, the colors and the logo - what we typically think of as branding.
There are 3 other elements that are equally, actually, more important!
These include language and tone that we use when we speak to our clients and community. Then there are the stories - stories that help us to engage better and show our clients that we are there to help them get what they want.
Then finally, experience. The experience a client has with your studio. This is huge. HUGE!
All four of these elements are what help us to resonate deeply with all our clients.
Resonance is not about persuasion or manipulating clients into thinking or feeling something about us.
It’s about meeting them exactly where they are, getting on the same frequency — that same wavelength-- that magnetically attracts them to us.
The science of resonance is really, really powerful.
How does your brand resonate?
I want to know :)