Free live training · Tuesday 8 September · 1pm ET
The New Rules: What It Takes To Scale A Highly Profitable Studio
Your best month proved the demand is there. Your average month is what you actually take home. The gap between the two is not effort, and it is not luck. It is a system nobody has built yet.
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Tuesday 8 September · 1pm ET / 10am PT
Sixty minutes, live. One session only.
★★★★★
"Seran's masterclasses are sooo good! Practical, insightful, and easy to implement"
Rachel
★★★★★
"Before working with Seran, I was overwhelmed and barely covering costs. Now, I have a waitlist and finally pay myself well"
Megan
★★★★★
"You helped me master my numbers, price confidently, and work smarter with tools tailored to my studio"
Kim
★★★★★
"I went from feeling totally overwhelmed to having systems, pricing that works, and growing an amazing client base and community - I never thought that was possible!"
Lisa
In this free training, you'll discover
01
The three numbers that decide whether your studio is profitable
Where to find each one, what a healthy range looks like for a studio your size, and which to fix first.
02
Why your best month and your average month are so far apart
The gap is predictable and it is fixable. What creates it, and what closes it.
03
How to compete when you cannot outspend anyone
What a small studio can do that a franchise structurally cannot, and how to make that the reason people choose you.
04
The one system to build first when you only have five hours
Not a list of twenty things. The one that makes the other nineteen easier.
The reason we are running this
These are the questions studio owners actually asked us this month
Why aren't clients buying my membership?
How much should I be paying myself as the owner?
What is a healthy profit margin for a studio?
Should I focus on revenue or profit first?
Why are people visiting my website but not booking?
Can a small studio compete with a franchise budget?
The game changed. And nobody sent you the memo.
A franchise opens two miles away with a budget you cannot match and a team whose only job is filling classes. Every competitor in your feed suddenly posts like a media company, because AI made that cheap.
Meanwhile you are covering a class, fixing a reformer, and answering a DM about parking.
84%
Pilates bookings grew 84% last year, in a global market now worth $175.6B. Demand has never been higher. High demand still does not guarantee your growth.
Source: ClassPass
None of that means you lose. It means the things that worked in 2022 are not the things that work now, and running harder at the old playbook is the most expensive mistake available to you.
Right now...
Your studio runs through you. Every decision, every problem, every awkward conversation.
Growth has flattened and you cannot point to the reason.
And you are making calls on pricing, staffing and schedule without the numbers that would tell you whether they are the right ones.
This masterclass is for you if
Come if
- You own a studio that is open, running, and taking money.
- You are working hard and the numbers do not reflect it.
- You suspect the problem is structural, not effort.
- You want the truth about your margins rather than to be cheered on.
Skip it if
- You have not opened yet. This assumes real clients and real revenue.
- You are looking for a social media hack. This is a business session.
- You want someone to run it for you. This is about what you build.
Hi! I'm Seran,
I founded Spring Three in London in 2013 and have coached over 500 studio owners directly since, across North America, Europe and beyond.
My work is the unglamorous side of the business: pricing, margin, retention, and the structure that holds a studio together when the owner steps off the floor.
- Host of the Pilates Business Podcast
- Mindbody Certified Consultant
- Contributor to pilates.com and The Pilates Journal
I am not going to tell you to post more.
The studios hitting $50K/month aren't working harder than you. They know something you don't.
Tuesday 8 September, 1pm ET / 10am PT. Sixty minutes, live, one session.
Free live training · access now
Replay goes to everyone who registers.