Branding is one of the most confusing, misunderstood words that is out there when it comes to marketing and business.
Logos and color schemes are just the tip of the iceberg when it comes to branding.
We want to go deeper. At its essence, your brand is how people feel about you.
When you can unlock how people feel about you, you have the keys to the kingdom.
P.S. Why not check out some of these other amazing articles full of business building tips and insight specific to the boutique fitness world.