Marketing Intensive
your step-by-step guide to finally getting your marketing right and building the thriving business you always wanted
You’re a talented, short-on-time fitness business owner who needs to optimize what you've got, get more clients and take control of the future of your business...
... and you're tired of spinning your wheels
That's why you're here.
You've figured out how to get this far with a lot of hard work.
What keeps you going is the joy you get from teaching and seeing your clients get stronger and healthier week after week.
But, you never expected to be on a treadmill of "feast or famine" where you have some good months and some less than good, and let's not even mention the mile-long to-do list just to "make things work" in 2020.
honest talk: even though you're an amazing teacher, building a profitable and sustainable business requires a different set of skills
In just 6 weeks you'll have a proven marketing strategy in place and a repeatable system for getting and retaining clients for years to come.
(Imagine how that will feel!)
"Before I was feeling pretty lost in my marketing and branding pursuits. I'm a Pilates teacher! I've been teaching for over 20 years - teaching I know. Marketing myself, not so much. Since working with Seran I have attracted new clients and nurtured the ones I already had"
Molly Niles-Renshaw, Pilates Studio Owner
What's inside the Marketing Intensive?
Each week you'll get access to a new module inside the members area:
week 1: discover your brand
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A deep dive into your brand and what you do that makes you unique
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How to stand apart from the competition and be memorable
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** this is the foundation for all our work ahead**
week 2: the power of knowing your value
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The major mindset shift that has to happen before you can be successful at marketing
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Where your marketing should focus to get more clients
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The top mistakes I see (and how to avoid them)
week 3: magnetize your message to attract your dream client
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How to identify your perfect client and create a strong connection to them through your messaging
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What to say to your clients so that they say YES to your studio
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How to share your expertise in a way that build credibility and trust
week 4: your strategy for success
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The complete blueprint to a purposeful marketing strategy
- Build out all the strategies you need to attract and retain your clients (year after year)
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How to nurture a newbie with an amazing experience and turn them into a raving fan
week 5: amplify your marketing
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How to create content that converts those who are "just looking" into newbie clients
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Step-by-step how to map out your marketing calendar and remove the "what shall I say" paralysis
- Deep Dive: Effective Email Marketing
BONUS module: your signature offering
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Why you need a signature offering inside your business
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My Program Creation Framework (for online programs, in-person programs and hybrid programs)
- How to price, name and launch your signature program or offering
Plus: weekly group strategy calls throughout the program with Seran to work on strategies and tactics that will work for your studio business.
Module Support Resources Include:
- Sample Brand Package
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Key phrases that help make a sale
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My Intro Offer Formula
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How To Build A Successful Referral Program
- Marketing Ideas: What You Can Do To Create Awareness For Your Studio Business
- Sample scripts for phone and email
- Marketing Content Planner
- And so much more!
This program has made a huge impact on the way I communicate with clients and potential clients. Seran has shined a spotlight on the gaps in my business but in the most encouraging and positive ways. She is brilliant at gently guiding me in a focused and productive direction. She creates a space that allows me to be creative and flourish yet work with laser focus. That is why she is and forever will be, my North Star!
Carrie Russo, Pilates Studio Owner
When you join you'll get:
➡️ 5 core training modules filled with step-by-step action plans, tactics and insight ($2,100 value)
➡️ Module workbooks that will help you learn and implement change inside your business
➡️ Bonus module: How To Create Your Signature Offer (in studio, online or a hybrid of both) ($400 value)
➡️ Six live group strategy calls with Seran via Zoom where you can get all your questions answered on Tuesdays at 1.15pm ET (and access to the recordings if you can't make it live) ($1200 value)
➡️ Accountability so you stay on track with your goals. (Unlike other programs that let you disappear half way and not get results, you'll be held accountable to the very end so you always make progress every week!)
➡️ A supportive group community to share your questions and wins - you're in this together! You'll be able to leverage the group's knowledge and feedback to accelerate your progress even more.
➡️ Countless module support resources and downloads including: templates, scripts, checklists and swipe files you can use immediately in your business ($900)
PLUS:
➡️ BONUS email and social media copy swipe files ($500 value)
➡️ BONUS How To Get Amazing Testimonials (and actually use them) ($97 value)
➡️ BONUS How To Write Emails That Get Attention ($297 value)
When you add it all up, that’s a value of OVER $5,400!!
Enroll now and get immediate access!
Next program kicks off in:
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I cannot wait to lead you over the next 6 weeks
This program is the process I've been using 1:1 with my private clients for over 8 years to help them fill in the gaps in their marketing and help them build strong, sustainable and profitable businesses year after year.
This is the most comprehensive marketing program available in our industry and I'm offering to you now for 1 reason: I'm tired of seeing you struggle through your marketing.
If you are an expert in what you do yet your business isn't flourishing, you owe it to yourself to get access to the tools, guidance and resources you need to make a change.
This is the missing link that will help you build the business you want.
looking for more personalized coaching?
my VIP Path includes three 1:1 strategy sessions for individual feedback, guidance and support
VIP PATH
$529
PER MONTH FOR 3 MONTHS
Includes 1 x 25 minute 1:1 navigation call when you join
Includes 1 x mid-program 45 min 1:1 strategy call
Includes 1 x end of program 45 min 1:1 strategy call
VIP PATH
$1497
ONE TIME PAYMENT
Includes 1 x 25 minute 1:1 navigation call when you join
Includes 1 x mid-program 45 min 1:1 strategy call
Includes 1 x end of program 45 min 1:1 strategy call
The Marketing intensive is PERFECT for you if:
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You have your own studio or online teaching business and you want to increase revenue
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You want systems and tactics for attracting clients and making more sales
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You’ve honed your teaching skills to the max and you’re ready to stop stressing out about where the next client will come from and start making your business more sustainable
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You want more visibility and you’re ready to step up your marketing game
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You’re ready to take action and shift your mindset to a place of financial success
If you said yes to at least 3 of the above then it's a match!
What Happens Next?
Once you've enrolled you'll get access to the program and can start to work through the materials immediately!
Your first group call will take place during the first week of the program via Zoom and that is your opportunity to ask questions and get my insight and feedback on your progress.
I'm so excited for all the possibilities you'll have after you enroll - I can't wait to see you inside!
ENROLL NOWFrequently Asked Questions
There are 6 modules in the program, which you can access as soon as you enroll. You have access to all the content immediately so that you can go as quickly as you like.
The group coaching calls start in the first week of the program and last 6 consecutive weeks.
Beyond this, if you'd like continued support you are welcome to join my implementation mastermind, the Inner Circle.
I do plan on offering the Marketing Intensive again, but I can't guarantee that the price, the structure or the content will remain the same. If you're ready to go, I recommend you jump on board and take full advantage of everything this round.
You'll get an email from me with your log in details and an invitation to tell me more about you and your business so that I can help you as we go through the program.
From there, you'll get plenty of communication from me on what you should be focused on as you progress through the 6 week program.
Yes - absolutely. This is a high tough group program so you'll have lots of opportunities to get your questions answered.
