Free Masterclass Replay

The New Rules: What It Takes To Scale A Highly Profitable Studio

Business Masterclass for Boutique Fitness Studio Owners

Discover the 3 decisions every growing studio owner must make to build more revenue, more freedom, and a business you actually love.

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The Three Decisions Winning Studios Are Making

The studios pulling ahead are not working harder. They stopped doing it alone — and they made these three shifts.

DECISION 01

Build a Brand That's Unmistakably Yours

When you sound like everyone else, clients have no reason to choose you. The winning studios built a clear, specific identity — who they serve, what they stand for, and a reason to choose them that no franchise can replicate at scale.

DECISION 02

Design Retention In From Day One

Retention is not what you do after the sale — it's what you design from the beginning. A strategic client journey, intentional package design, and proactive engagement tracking turn revenue from unpredictable to compounding.

DECISION 03

Build a Business, Not a Job

If every decision flows through you, your studio can never scale past your capacity to respond. The winning studios have clear roles, documented processes, and data to guide decisions — so the business works without them.

Your Host

Hi, I'm Seran Glanfield

Business & Marketing Strategist for Boutique Fitness Studio Owners

I've spent the last 14 years helping passionate studio owners build businesses that are profitable, robust, and genuinely fulfilling — without burning out or working around the clock to make it happen.

Before Spring Three, I worked in finance in London and New York. I became a Pilates teacher in 2008 and I know firsthand what it takes to build a business in this industry from the ground up.

  • Founder of Spring Three — business coaching for boutique fitness studios
  • Host of The Pilates Business Podcast
  • Coach to 500+ studio owners across North America, Europe & beyond

Studio Owners Who Applied These Principles

Here's what happens when boutique fitness studio owners stop going it alone.

Since joining Thrive my business has grown by 150%! Small changes to our member communications gave us huge results. I feel the most relaxed and having the most fun I have had since starting this business over 6 years ago.

Debrah · Thrive Member

I didn't just get ideas. I got systems I could actually implement. Templates. Policy examples. Plug-and-play marketing tools. Not theory — systems I could put to work immediately and give me back time with my family.

Molly · Thrive Member

I finally got the clarity on how to build systems that make my studio stand out. The marketing approach helped me connect with my community in a real, authentic way. The support is amazing. I no longer feel alone in this journey.

Rebecca P. · Thrive Member

5× REVENUE INCREASE

Biggest sales to date. Getting assistance from current teachers. My admin assistant has given me back so much of my time. Most classes are now full in the new location. I'm so happy!

Simone · Thrive Member

50% REVENUE INCREASE IN 90 DAYS

It feels incredible to be so ahead. I've mapped out the entire year in advance — something I never could have done before.

Sara · Thrive Member

This program was the best decision I made — it's as simple as that. I'm so grateful for the tremendous impact it's had. You made a big difference!

Delfina Resendes · Thrive Member

The Thrive Program

The 12-Month Program That Scales a Profitable, Robust Studio

Thrive is a structured, implementation-focused coaching program for boutique fitness studio owners who are ready to build the business they envisioned — not just manage the one they have.

  • Personalised Business Assessment & 90-Day Action Plan
  • Weekly Live Group Coaching (52+ sessions per year)
  • Monthly Deep-Dive Business Trainings
  • Four 1:1 Accountability Check-Ins
  • 100+ Templates, Playbooks & SOPs
  • Private Studio Owner Community
  • Bonus: Marketing Intensive — 6-Week Live Program

Ready to Build the Studio You Really Want?

In 25 minutes, we'll look at your studio, your numbers, and your goals — and decide together whether Thrive is the right fit.

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No pressure. No pitch. Just a real conversation about your studio.