Listen To My Latest Podcast Episode:

10 Biggest Marketing Mistakes Studio Owners Make

Listen To My Latest Podcast Episode: 10 Biggest Marketing Mistakes Studio Owners Make

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how to grow your boutique fitness studio business and the numbers you need to know

A show for Pilates studio owners and teachers who are ready to grow their business and develop their marketing skills.

Your host, Seran Glanfield shares her insight and experience helping hundreds of studios find success in the online space and in brick and mortar studios.

Here we discuss all the things that you need to know about business and marketing in the boutique fitness world. From promotions, sales processes, pricing and referral programs to management, leadership and planning… this is the resource you’ve been waiting for.

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EPISODE 173: 10 Biggest Marketing Mistakes Studio Owners Make



































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EPISODE 172: Discover How Annie Rodriguez Thrives as a Studio Owner and Mom


































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EPISODE 171: Scale Your Fitness Studio: 3 Growth Hacks Nobody Tells You

































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EPISODE 170: Hustle to Flow: Building a Profitable Boutique Fitness Studio

































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EPISODE 169: Leadership: How to Empower Your Team
































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EPISODE 168: Let's Talk Taxes with Sugey Piedra































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EPISODE 167: Marketing Magic: 3 Hacks for Boutique Fitness Studios
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EPISODE 166: Thinking Big with Andrea Liebross






























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EPISODE 165: The Time-Blocking Trick That Frees Up 10 Hours Per Week (No Joke!)































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EPISODE 164: A Conversation with Jennifer Ruggiero on Building a Successful Pilates Studio





























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EPISODE 163: Visibility Tips: Get Found Online & In Your Town




























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EPISODE 162: Protect Your Studio with the Right Insurance with Miriam from Alternative Balance



























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EPISODE 161: A Deep Dive into Studio Profitability


























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EPISODE 160: Stop the Revenue Rollercoaster!

























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EPISODE 159: The Art of Retaining Clients in a Competitive Market
























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EPISODE 158: What It Takes To Grow Two Businesses - With Jackie Hinton from Good Citizen Pilates Loops























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EPISODE 157: Innovative Programming: Keeping Your Classes Fresh






















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EPISODE 156: Beyond The Method With Frame Fitness Founder Melissa Bentivoglio





















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EPISODE 155: Maximizing Studio Space: Innovative Layouts for Boutique Fitness Studios




















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EPISODE 154: Mastering Public Relations: Strategies to Elevate Your Boutique Fitness Studio with Candice Smith



















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EPISODE 153: How To Stay Relevant (& profitable) in a Highly Competitive Market


















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EPISODE 152: The Power of Change: Financial Mastery in the Fitness World with Billy Hofacker

















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EPISODE 151: Scaling with Integrity: How to Expand Without Losing Your Core Values
















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EPISODE 150: Client Retention Metrics Every Studio Should Track















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EPISODE 149: Effective Lead Generation: Proven Techniques to Attract Quality Leads














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EPISODE 148: Digital Marketing 101 for Pilates Studios













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EPISODE 147: Scaling Your Studio with Curtis Christopherson












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EPISODE 146: Keeping New Clients - Best Practices To Maximize Retention











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EPISODE 145: How To Plan Your Time In 2024 To Avoid Burnout As A Busy Studio Owner










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EPISODE 144: Branding Your Pilates Studio: Identity, Voice, and Vision









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EPISODE 143: The Growth Gameplan: Your New Year Roadmap








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EPISODE 142: Solving The Right Problem For Your Business with Jessica Lackey







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EPISODE 141: Engaging the Millennial & Gen Z Market: Fitness Studio Marketing Strategies






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EPISODE 140: Your Financial Wellness with Nina Israel





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EPISODE 139: Where Does Growth Opportunity Exist In Your Studio Business?




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EPISODE 138: Mastering Facebook and Instagram Ads: A Comprehensive Guide with Expert Ana Katz



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EPISODE 137: Transforming Your Fitness Studio Website into Powerful Sales Tool


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EPISODE 136: Switching Software - What You Need To Know with Jan Taylor

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EPISODE 135: 5% Increase in Client Retention? Yes please!
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EPISODE 134: Staying Inspired as a Teacher with Pilatesology Founder - Alisa Wyatt

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EPISODE 133: 7 Tips To Savvy Social Media Marketing

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EPISODE 132: Building A Unique Studio: Donna Fisher's Wellness Vision
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EPISODE 131: Pricing Misconceptions: Why Your Fitness Studio Shouldn't Compete on Price Alone
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EPISODE 130: How to Supercharge Your Sales with Chris Appiah
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EPISODE 129: Transform Your Studio into an Inviting Community Hub
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EPISODE 128: 5 Quick Tips For Long-lasting Client Relationships
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EPISODE 127: The Ultimate Guide to Acquiring New Clients: A Step-by-Step Strategy for Studio Owners
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EPISODE 126: Breaking the Mold: Gagan Ubi’s Pilates Revolution in Kenya
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EPISODE 125: Crafting a Captivating Brand Identity for Your Pilates Studio
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EPISODE 124: From Paralysis to Pilates: Shari Berkowitz's Inspiring Journey
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EPISODE 123: Empty Classes on Your Studio Schedule? Here's What to Do
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EPISODE 122: Alycea Ungaro On All Things Pilates
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EPISODE 121: 5 Secrets Of The Highly Organized Studio Owner
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EPISODE 120: Creating Opportunities in the Pilates World with Kira Lamb
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EPISODE 119: Questions Your Clients Have But Won't Ask
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EPISODE 118: Marketing Automations That Supercharge Retention with Christine from LoopSpark
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EPISODE 117: 3 Ways to Help Clients Love Your New Teachers and Fill Their Classes
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EPISODE 116: Running Retreats (step-by-step) with Roman
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EPISODE 115: How To Avoid A Slow Summer
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EPISODE 114: Finding Talented Teachers - Meet Planke App with Tricia Whitlock
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EPISODE 113: Achieving Work Life Balance to Truly Have it All
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EPISODE 112: Studio Financials 101 with Danielle Hayden from Kickstart Accounting
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EPISODE 111: Marketing Tips: How to balance lead generation and retention strategies
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EPISODE 110: Software that supports profit and growth with Laura Munkholm from Walla
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EPISODE 109: Successful Email Marketing - What You Need To Know
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EPISODE 108: 3 Steps To Hiring Successfully With Katie Santos
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EPISODE 107: Social Media Marketing: Best Practices
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EPISODE 106: How To Get Referrals That Boost Revenue with Carl from Referrizer
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EPISODE 105: What are KPI's? (And how they help you grow your studio business)
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EPISODE 106: How To Get Referrals That Boost Revenue with Carl from Referrizer
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EPISODE 104: Why Everything Comes Down to your Mission and Values with Hunter Lowder
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EPISODE 103: Hiring Successfully: Where to start
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EPISODE 102: How To Be Productive Without Burn-out with Cara Harvey
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EPISODE 101: Top Tips On Pricing Your Intro Offer
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EPISODE 100: How To Double Your Studio Revenue with Stephanie Tirdel
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EPISODE 99: How a Power Phrase Can Propel Your Marketing
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EPISODE 98: Staying Inspired as a Pilates Studio Owner with Carmen Lanteigne
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EPISODE 97: 5 Tips To Building A Standout Studio Brand
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EPISODE 96: How Marketing Effectively Has Shifted My Business Forever - Carrie Russo
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EPISODE 95: Maximizing Visibility For Long-term Success
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EPISODE 94: How To Grow A Thriving Home Studio with guest Annie Paz

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EPISODE 93: Best Episodes of 2022
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EPISODE 92: Becoming An Excellent Leader with Tina Joseph
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EPISODE 91: 3 Easy Steps to Smooth Sales in January
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EPISODE 90: How To Run Independent Equipment Classes with Karen Washburn
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EPISODE 89: The Secret Hack To Growing A Successful Studio Business
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EPISODE 88: What Success Looks Like (behind the scenes with Melissa Connolly)
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EPISODE 87: 2023 Planning Workshop
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EPISODE 86: Become a Video Pro with Mason Bendewald
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EPISODE 85: Five Festive Ways to Promote Your Studio and Boost Year End Revenue
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EPISODE 84: What It Takes To Successfully Sell A Studio with Ann Raber
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EPISODE 83: Getting Focused: Avoid Distractions That Waste Your Time, Energy & Money [The One Thing]
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EPISODE 82: Interview: Leading and Growing a Team with Shelli Warren
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EPISODE 81: How to Choose the Best Studio Booking Software for Your Business
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EPISODE 80: The Impact Of Connection On Retention With Nt Etuk [FitGrid]
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EPISODE 79: Micro Conversions-Easy Yeses That May be Missing from your Studio Sales Process
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EPISODE 78: Evolving Studio Ownership with Victoria Capan
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EPISODE 77: 3 Marketing Shifts That Will Boost Revenue Immediately
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EPISODE 76: How I Organize My Marketing with Kim Casto
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EPISODE 75: Filling schedules - who’s responsible?
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EPISODE 74: John Briggs - CPA for gyms - Profit First for Micro Gyms
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EPISODE 73: How Much Time Should Studio Owners Really Spend on Social Media?
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EPISODE 72: Getting Started with PR - Gloria Chou
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EPISODE 71: Private or Group Sessions? Which is Best for Your Studio Business?
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EPISODE 70: Interview: Jessica Valant - What happened at MomentumFest?
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EPISODE 69: Why Failing Matters
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EPISODE 68: How Your Beliefs Are Holding You Back From Your Success with Mindi Huebner
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EPISODE 67: How To Avoid Under-Valuing Your Sessions and Classes
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EPISODE 66: Automations Designed to Boost Engagement & Retention with Shamir Cohen
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EPISODE 65: How To Optimize Your Studio Business To Overcome Seasonality
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EPISODE 64: [MomentumFest] The language of Pilates with Danica Kalemdaroglu
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EPISODE 63: The 3 Big Mistakes You're Making With Your Intro Offer
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EPISODE 62: The Movement Gap with Trent McEntire
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EPISODE 61: The 3 Key Steps To Hiring Right
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EPISODE 60: How To Buy or Sell Your Studio - EVERYTHING You Need To Know With Mitch McGinley
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EPISODE 59: [MomentumFest] Pilates and Breast Cancer with Jill Hinson
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EPISODE 58: CELEBRATE 1 year - a review of the top episodes
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EPISODE 57: [MomentumFest] Success From Doing One Thing Well with Delia Buckmaster
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EPISODE 56: Creating Conversations In The Pilates World with Martin Reid
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EPISODE 55: [MomentumFest] Marketing Within Your Community To Build A Business You Love with Kristin DiMiceli
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EPISODE 54: The Importance of Community In Your Business
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EPISODE 53: (MomentumFest) Accessible Movement with @hiphealthychick Tasha Edwards
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EPISODE 52: How Better Marketing Impacts Profit (or: The Major Marketing Opportunity You Might be Missing)
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EPISODE 51: The 3 Mistakes You Might Be Making When It Comes To Marketing
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EPISODE 50: Effective Marketing That Feels Easy
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EPISODE 49: Optimizing Revenue Streams as a Solo Business-Owner with Lana Sealy
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EPISODE 48: Creating a Signature Program that Gets Real Results
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EPISODE 47: How To Turn Your Website Into A Sales Machine with Connie Holen
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EPISODE 46: How To Talk About What You Do
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EPISODE 45: March Matness: Benjamin Degenhardt
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EPISODE 44: Smart Social Media Strategies to Boost Studio Visibility
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EPISODE 43: Is Your Pricing Working?
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EPISODE 42: Self Leadership and Self Motivation with Miranda VonFricken
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EPISODE 41: 3 Numbers Every Studio Owner Needs to Know in their Business
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EPISODE 40: How to Make $100k in your Studio Business

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EPISODE 39: Super Charge Your January Sales
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EPISODE 38: How To Create Collaborations That Increase Visibility in Your Local Community with Melisa Rose
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Episode 37: 6 Winning Strategies My Thrive Studio Owners Used To Grow in 2021
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Episode 36: Burnout is real. Here's how you can avoid it

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EPISODE 35: 5 Reasons Why Studios Lose Clients
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EPISODE 34: Let's Talk About Money with Diana Gleason
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EPISODE 33: How to Plan for Growth in 2022
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EPISODE 32: Interview: Sue McCarroll - Building the business you always wanted
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EPISODE 31: How To Boost End Of Year Sales With Gift Cards
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EPISODE 30: From “Reluctant” Studio Owner To A Thriving Business With Molly Niles Renshaw
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EPISODE 29:The Real Reasons Businesses Fail (and what to do about it)
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EPISODE 28: 'Tis the Season! Top Marketing Ideas For The Holidays
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EPISODE 27: 3 Tips for Building A Referral Program In Your Studio Business
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EPISODE 26: The Secrets to Successful Marketing
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EPISODE 25: How To Make the First Session a Mega Success
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EPISODE 24: 8 Essential Elements Your Studio Website Needs
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EPISODE 23: Building A Resilient Business With Studio Owner Kim Casto
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EPISODE 22: How testimonials can supercharge your sales process
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EPISODE 21: 3 Powerful Ways To Build Credibility
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EPISODE 20: Successful Email Marketing - What You Need To Know
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EPISODE 19: 3 Additional Revenue Streams For Your Studio Business
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EPISODE 18: How To Prepare For a Brand Photoshoot
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EPISODE 17: Legal Essentials: What Every Studio Owner Needs To Know With Cory Sterling
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EPISODE 16: Behind the scenes: How I Plan My Week
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EPISODE 15: Is Your Intro Offer Working?
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EPISODE 14: Success Planning: The Habit That Helps Studio Owners Avoid Overwhelm (& Burnout)
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EPISODE 13: Industry Trends: Laura Munkholm talks new developments and solutions to old problems
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EPISODE 12: What Numbers Really Matter For Your Studio Business Success
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Being a boutique fitness studio owner doesn’t mean promoting weight loss or a perfect body to get more clients.

In fact, as the leader within your community, you have influence to shift mindsets around body image, body-shape and body-size.

 

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So often my clients ask me about content creation, and how to stay on top of social media and email marketing.  

 

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Social media is an amazing marketing tool for any pilates studio, yoga studio or barre studio - especially when it comes to connecting and inspiring your clients and community.

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There are huge opportunities in the online space for boutique fitness studios! And if you agree, you're probably super focused on optimizing this revenue stream for your studio business. 

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I just don’t know where to start"... I hear this so often and I’m not surprised.

You’re a boutique fitness studio owner who is wearing many many hats and evolving out of the most challenging periods of time for small businesses

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Is your business being held back by well-intentioned marketing advice? 

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The online space is filled with Pilates teachers and studios offering their classes virtually - especially since the 2020 pandemic hit! 

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Do you worry about how you can compete with all the FREE options out there for your clients to work out? Does that make you question your own pricing?

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Your studio brand is a big part of who you are and an essential component of what makes well-known teachers stand out from the rest. 


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Welcome to the very first episode of the Pilates Business Podcast as Seran shares the guiding principles she uses when helping boutique fitness studio owners to build and grow their businesses and what that might mean for you and your studio.

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Welcome to the very first episode of the Pilates Business Podcast as Seran shares the guiding principles she uses when helping boutique fitness studio owners to build and grow their businesses and what that might mean for you and your studio.

Go To Shownotes