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how to grow your boutique fitness studio business and the numbers you need to know
A show for Pilates studio owners and teachers who are ready to grow their business and develop their marketing skills.
Your host, Seran Glanfield shares her insight and experience helping hundreds of studios find success in the online space and in brick and mortar studios.
Here we discuss all the things that you need to know about business and marketing in the boutique fitness world. From promotions, sales processes, pricing and referral programs to management, leadership and planning… this is the resource you’ve been waiting for.
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EPISODE 187: ⏰ Free Up Your Time! How to Delegate & Lead Like a Boss in Your Studio
EPISODE 186: How Retail Can Boost Revenue (and energize your studio) with Andrea from b Halfmoon
EPISODE 180: Transforming Fitness: Anne Simonsen's Journey to Building a Vibrant Pilates Community
EPISODE 174: Buying (or selling) A Pilates Studio with Expert Boutique Fitness Business Broker Mitch McGinley
EPISODE 164: A Conversation with Jennifer Ruggiero on Building a Successful Pilates Studio
EPISODE 162: Protect Your Studio with the Right Insurance with Miriam from Alternative Balance
EPISODE 158: What It Takes To Grow Two Businesses - With Jackie Hinton from Good Citizen Pilates Loops
EPISODE 155: Maximizing Studio Space: Innovative Layouts for Boutique Fitness Studios
EPISODE 154: Mastering Public Relations: Strategies to Elevate Your Boutique Fitness Studio with Candice Smith
EPISODE 152: The Power of Change: Financial Mastery in the Fitness World with Billy Hofacker
EPISODE 141: Engaging the Millennial & Gen Z Market: Fitness Studio Marketing Strategies
EPISODE 138: Mastering Facebook and Instagram Ads: A Comprehensive Guide with Expert Ana Katz
EPISODE 131: Pricing Misconceptions: Why Your Fitness Studio Shouldn't Compete on Price Alone
EPISODE 127: The Ultimate Guide to Acquiring New Clients: A Step-by-Step Strategy for Studio Owners
EPISODE 118: Marketing Automations That Supercharge Retention with Christine from LoopSpark
EPISODE 111: Marketing Tips: How to balance lead generation and retention strategies
EPISODE 110: Software that supports profit and growth with Laura Munkholm from Walla
EPISODE 104: Why Everything Comes Down to your Mission and Values with Hunter Lowder
EPISODE 96: How Marketing Effectively Has Shifted My Business Forever - Carrie Russo
EPISODE 83: Getting Focused: Avoid Distractions That Waste Your Time, Energy & Money [The One Thing]
EPISODE 79: Micro Conversions-Easy Yeses That May be Missing from your Studio Sales Process
EPISODE 68: How Your Beliefs Are Holding You Back From Your Success with Mindi Huebner
EPISODE 60: How To Buy or Sell Your Studio - EVERYTHING You Need To Know With Mitch McGinley
EPISODE 55: [MomentumFest] Marketing Within Your Community To Build A Business You Love with Kristin DiMiceli
EPISODE 52: How Better Marketing Impacts Profit (or: The Major Marketing Opportunity You Might be Missing)
EPISODE 38: How To Create Collaborations That Increase Visibility in Your Local Community with Melisa Rose
EPISODE 30: From “Reluctant” Studio Owner To A Thriving Business With Molly Niles Renshaw
EPISODE 17: Legal Essentials: What Every Studio Owner Needs To Know With Cory Sterling
EPISODE 14: Success Planning: The Habit That Helps Studio Owners Avoid Overwhelm (& Burnout)
EPISODE 13: Industry Trends: Laura Munkholm talks new developments and solutions to old problems
Being a boutique fitness studio owner doesn’t mean promoting weight loss or a perfect body to get more clients.
In fact, as the leader within your community, you have influence to shift mindsets around body image, body-shape and body-size.
So often my clients ask me about content creation, and how to stay on top of social media and email marketing.
Social media is an amazing marketing tool for any pilates studio, yoga studio or barre studio - especially when it comes to connecting and inspiring your clients and community.
There are huge opportunities in the online space for boutique fitness studios! And if you agree, you're probably super focused on optimizing this revenue stream for your studio business.
I just don’t know where to start"... I hear this so often and I’m not surprised.
You’re a boutique fitness studio owner who is wearing many many hats and evolving out of the most challenging periods of time for small businesses
The online space is filled with Pilates teachers and studios offering their classes virtually - especially since the 2020 pandemic hit!
Do you worry about how you can compete with all the FREE options out there for your clients to work out? Does that make you question your own pricing?
Your studio brand is a big part of who you are and an essential component of what makes well-known teachers stand out from the rest.
Welcome to the very first episode of the Pilates Business Podcast as Seran shares the guiding principles she uses when helping boutique fitness studio owners to build and grow their businesses and what that might mean for you and your studio.
Welcome to the very first episode of the Pilates Business Podcast as Seran shares the guiding principles she uses when helping boutique fitness studio owners to build and grow their businesses and what that might mean for you and your studio.