131. Pricing Misconceptions: Why Your Fitness Studio Shouldn't Compete on Price Alone
Sep 18, 2023Struggling with pricing in your fitness studio? Think slashing prices is the only way to lure in more clients? Think again! In today's eye-opening episode, I discuss popular pricing myths (including the one about being the cheapest in town) and share with you how focusing on value and differentiation can give you that edge in the competitive fitness market. ποΈβοΈπ―
We discuss:
- πͺ Why competing solely on price can harm your business and attract the wrong clientele.
- π How to differentiate your studio and elevate its value in the eyes of potential clients.
- π° Understanding the psychological impact of pricing and how it can reflect your business's true value.
- β€οΈ Tips on nurturing client relationships to build loyalty and a sense of community.
- π An insider look at how rewards can further bolster client satisfaction and retention.
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