honest talk:
your training program didn't give you the skills you really need to grow a profitable and sustainable studio business
You've invested a ton of time and energy to become the teacher you are today
And, what you do works - your clients are stronger, happier and healthier!
... but you're tired (so tired) of spinning your wheels... and you're ready to get off the "feast or famine" treadmill where you have some good months, and some less than good...
That's why you're here.
I see you.
You've figured out how to get this far with a lot of hard work.
What keeps you going is the joy you get from teaching and seeing your clients get stronger and healthier week after week
You are more than capable of building the business you want.
There's just one piece of the puzzle that's missing:
A powerful (yet simple) marketing strategy
YOU don't need to change, but...
you do need to change the way you talk about your business
Here's why:
When people hear Pilates, yoga, barre, spin or HIIT, they immediately think of their last experience with that method.
(What they've heard from a friend, seen on Instagram or - worse - what they experienced years ago elsewhere).
And guess what - that experience is different to what happens at your studio.
And, they are relying on that to decide whether or not to become your client.
(I know - crazy right?!)
So, it's no surprise to hear that you're probably losing clients every single day because of this.
What you say in your marketing matters
Being able to clearly articulate what you really do ... that's what will bring you more clients.
And, I get it - no one ever taught you how to market yourself or your studio.
But, it's time for that to change.
TRUTH: it's not just about the teaching.
Impactful & effective marketing is critical to building and growing your studio business
"The Marketing Intensive has made a huge impact on the way I communicate with clients and potential clients. Seran has shined a spotlight on the opportunities in my business in the most encouraging and positive ways. She is brilliant at guiding me in a focused and productive direction. She creates a space that allows me to be creative and flourish yet work with laser focus. That is why she is and forever will be, my North Star!"
Carrie Russo
Studio Owner, CA
What if:
you could have a proven marketing strategy in place and a repeatable system for getting and retaining clients for years to come.
(In just 8 weeks)
Imagine how that will feel.
A MARKETING STRATEGY THAT WILL:
-
ATTRACT NEW CLIENTS
Even if you have new clients enquiring regularly, once you have a strategy and systems in place you can dial up or down your marketing and bring new clients into your business whenever you want.
-
GENERATE CONSISTENT CASHFLOW
Getting strategic about your business puts you in complete control. You'll no longer have to rely purely on hope to get new clients. Instead you'll bring in sustainable revenue that will give you the freedom you've been looking for
-
IMPROVE CLIENT RETENTION
Your current clients are your lifeline. So when they walk out the door and don't come back, it hits your profit immediately. You need strategies to effectively retain your clients (and win-back old clients) and ensure they stick around year after year. -
ALLOW STRESS-FREE PRICE INCREASES
What clients are willing to pay is down to how they perceive the value you offer. Here's the secret - you DRIVE that value with the way you talk about what you do. This is all about results-driven marketing messaging - and it's a profitability game changer. -
MAKE MARKETING FEEL EASY
Systems are designed to operate with minimal input. Find out where the gaps are and you can win back that time and spend it working out, with your favorite people or reading that book that's been collecting dust on the nightstand!
"The haze of not knowing "how to" is now clear. I'm less intimidated by marketing... and instead I'm excited for what it can do for me and my business! Your carefully crafted modules and guided workbooks have revealed the message that was muddled within me and unable to formulate. You are a GEM and I'm so grateful for the opportunity to learn from you!"
Denise Herrera
SomaWorks , AZ
The Marketing Intensive Program gives you the keys to growing a strong studio business that is 100% aligned with you and your values
instead of spinning your wheels in marketing mud, you’ll finally get the knowledge and support you need to build the business you want
and:
✓ Instead of struggling to become known, you'll discover how to share your expertise and knowledge to get more clients in the door and onto the mat
✓ Instead of getting deal-seekers who aren’t ready to buy, you'll attract clients who want to book ahead and show up excited for class
✓ Instead of trying to convince people who aren't really interested, you'll develop long-lasting relationships with clients who recommend you to all their friends!
MARKETING INTENSIVE:
An 8 week step-by-step program with live weekly Q&A, resources, templates and answers to all your marketing questions
"The Marketing Intensive really provided me with focus, direction, and strategies to make things happen! I've developed and restructured our online programs, what we were doing in the studio to continue to serve our clients and right now I'm very focused on expanding our teacher training program. So all of the strategies that I have at my finger tips - marketing strategies, sales strategies and organization - has helped develop all of those huge income generators for my business."
Christine DeFilippis
Studio Owner, PA
Hi there, I'm Seran!
Press play to learn a little more about the Marketing Intensive!
GET ON THE WAITLIST AND BE THE FIRST TO KNOW WHEN ENROLLMENT OPENS
"I was feeling pretty lost in my marketing and branding pursuits - I'm a Pilates teacher! I've been teaching for over 20 years, teaching I know. Marketing - not so much. Since working with Seran I have attracted new clients and nurtured and retained the ones I already had through the pandemic"
Molly Niles-Renshaw
Studio Owner, CA
Here's what you get when you enroll:
COMPREHENSIVE STEP-BY-STEP TRAINING
7 LIVE STRATEGY SESSIONS
MODULE WORKBOOKS
A COMPLETE MARKETING PLAN
THE VALUE FRAMEWORK
NEXT LEVEL RESOURCES
Including action plans, tactics and templates ($950 value) that will guide you from marketing mayhem to marketing maven!
As well as scripts, checklists and swipe files you can use immediately in your business to propel your marketing campaigns ($750)
(A $3,400 Value)
You'll work through 1 module per week
So that you have time to dive into the lessons and crafting your marketing strategy alongside our weekly live calls
I do this to protect your time, attention and focus while sparing you from the intense overwhelm that often stops would-be marketing-mavens in their tracks.
And join our live weekly calls
Where I guide you forward with industry specific insight on what works and what doesn't, answer your questions and give feedback on your work so far.
Because I know how helpful a fresh set of eyes can be on your business.
GET ON THE WAITLIST AND BE THE FIRST TO KNOW WHEN ENROLLMENT OPENS
Inside the Marketing Intensive Week-by-Week:
week 1: discover your brand
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A deep dive into your brand and what you do that makes you unique
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How to stand apart from the competition and be memorable
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** this is the foundation for all our work ahead**
"My biggest take away is that I need to create consistency in my messaging - both to clients, in my marketing, and with my staff. I have ideas, and this module is helping me to focus them in the right direction" - Dena, Pilates Studio Owner CA
week 2: the power of knowing your value
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The major mindset shift that has to happen before you can be successful at marketing
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Where your marketing should focus to get more clients
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The top mistakes I see (and how to avoid them)
"Now I know that I have to get more intentional about conveying value, in a step by step clear fashion and also that it needs to be clearly attached to their commitment"- Laurie, Pilates Teacher and Studio Owner
week 3: magnetize your message to attract your dream client
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How to identify your perfect client and create a strong connection to them through your messaging
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What to say to your clients so that they say YES to your studio
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How to share your expertise in a way that build credibility and trust
"I get it now - I have to get very clear on who I'm talking to and tailoring my message for that one client" - Natalie, Fitness Studio Owner, NV
week 4: your strategy for success
-
The complete blueprint to a purposeful marketing strategy
- Build out all the strategies you need to attract and retain your clients (year after year)
-
How to nurture a newbie with an amazing experience and turn them into a raving fan
"I'm simplifying my pricing and planning out my client experience - especially for new clients!"
week 5: amplify your marketing
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How to create content that converts those who are "just looking" into newbie clients
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Step-by-step how to map out your marketing calendar and remove the "what shall I say" paralysis
- Deep Dive: Effective Email Marketing
"Now I know how to plan my marketing, creating different types of content, scheduling to save time and so much more!" Maja, Virtual Pilates Studio Owner, Canada
BONUS module: your signature offering
-
Why you need a signature offering inside your business
-
My Program Creation Framework (for online programs, in-person programs and hybrid programs)
- How to price, name and launch your signature program or offering
"It's not as difficult as I have made it out to be. Just get started and make it happen following these steps you gave me in this module!" Caitlin, Virtual Studio Owner, CA
Plus: weekly group strategy calls throughout the program with Seran to work on strategies and tactics that will work for your studio business.
Additional Support Resources Include:
- Sample Brand Package
-
Key phrases that help make a sale
-
My Intro Offer Formula
-
How To Build A Successful Referral Program
- Marketing Ideas: What You Can Do To Create Awareness For Your Studio Business
- Sample scripts for phone and email
- Marketing Content Planner
- And so much more!
This is for you if:
- You own a Pilates, Barre, Yoga or Boutique Fitness studio
- You LOVE your business and are ready for MORE fulfillment, MORE clients, MORE success stories, MORE $, and MORE freedom
- You are a go-getter BUT you know what got you here, won't get you where you want to go
- You used to be the fire starter and wildly passionate about your studio……but are teetering on the edge of burnout
- You know you'd get a lot out of working alongside an expert who will guide you
- You love learning, laughing and connection
Here's what Caitlin shared about her experience inside:
I cannot wait to lead you over the next 8 weeks
This program is the process I've been using 1:1 with my private clients for over 8 years to help them fill in the gaps in their marketing and help them build strong, sustainable and profitable businesses year after year.
This is the most comprehensive marketing program available in our industry and I'm offering to you now for this 1 reason: I'm tired of seeing you struggle through your marketing.
If you are an expert in what you do, yet your business isn't flourishing, you owe it to yourself to get access to the tools, guidance and resources you need to make a change.
This is the missing link that will help you build the business you want.
GET ON THE WAITLIST AND BE THE FIRST TO KNOW WHEN ENROLLMENT OPENS
The Marketing intensive is PERFECT for you if:
-
You have your own studio or online teaching business and you want to increase revenue
-
You want systems and strategies for attracting clients and making more sales
-
You’ve honed your teaching skills to the max and you’re ready to stop stressing out about where the next client will come from and start making your business more sustainable
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You want more visibility and you’re ready to step up your marketing game
-
You’re ready to take action and shift your mindset to a place of financial success
If you said yes to at least 3 of the above then it's a match!
What Happens Next?
Once you've enrolled you'll get access to the program and can start to work through the materials immediately!
Your first group call will take place during the first week of the program via Zoom and that is your opportunity to ask questions and get my insight and feedback on your progress.
I'm so excited for all the possibilities you'll have after you enroll - I can't wait to see you inside!
GET ON THE WAITLIST"I wanted to let you know how incredibly effective your tools have been for me. We have a Guest Teacher Series and attendance has almost doubled. I have focused the promo on how the class will make you feel as opposed to the teachers' CV and folks are coming out of the woodwork to sign up. Thank you and I cannot recommend the course enough. "
Carole
Pilates Studio Owner, CA
Here's why this what your business needs now:
There are a ton of different marketing tactics out there that *could* work to get your studio more clients.
(Just google and see)
But, let's face it, you don't have time to waste on tactics that don't work.
You need results orientated strategies and industry specific guidance that you can call on again and again as you grow.
And you need it NOW.
You'll find all of this (and more) inside my program.
Frequently Asked Questions
I'm going to be totally honest with you. This is an investment of your time and energy. There is a lot to cover to take you from where you are to where you want to be. But, here's the thing,
if you're willing to invest 1-3 hours each week and to raise your hand everytime you get stuck, you can absolutely do this.
If you’re reading this, I’m sure you actually want to put in the effort and feel like you’ve earned the life-changing outcomes that a successful marketing plan can bring.
My promise is that you will never waste your time or energy and everything you do inside the Marketing Intensive will bring you one step closer to the business you want for yourself.
There are 6 modules in the program, which you can access as soon as you enroll. You have access to all the content immediately so that you can go as quickly as you like.
Out live coaching runs for 8 weeks.
The group coaching calls start in the first week of the program and take place on Mondays at 2pm ET (there is no call on November 22nd)
Beyond this, if you'd like continued support you are welcome to join my implementation mastermind - Thrive.
I do plan on offering the Marketing Intensive again, but I can't guarantee that the price, the structure or the content will remain the same. If you're ready to go, I recommend you jump on board and take full advantage of everything this round.
You'll get an email from me with your log in details and an invitation to tell me more about you and your business so that I can help you as we go through the program.
From there, you'll get plenty of communication from me on what you should be focused on as you progress through the program.
Yes - absolutely! This is a high-tough group program so you'll have lots of opportunities to get your questions answered during our calls every week and inside our private community.
