228. Inside the Marketing Playbook Fueling 40+ Top Fitness Studios with Zach Mills from ONBRND

podcast Jul 28, 2025
 

Ever wonder how top-performing boutique fitness studios generate consistent leads and convert them with ease? In this episode of The Pilates Business Podcast, host Seran Glanfield is joined by Zach Mills, the marketing mastermind behind OnBrnd, a boutique agency fueling over 40 studios worldwide. With experience scaling YBell Fitness to acquisition and leading marketing at Xponential Fitness, Zach pulls back the curtain on what actually works when it comes to lead generation, conversion, and building a marketing machine that runs on autopilot.

 

Whether you’re struggling with ineffective ad spend, low lead quality, or just want to stop relying on free trials to fill your classes, this episode is packed with real talk and tactical strategies. Learn how to ditch the outdated tactics, improve lead quality, and set up systems that work while you sleep (or finally take a day off!).

 

Connect with Zach at www.onbrndmarketing.com

BOOST YOUR MARKETING!

Access your step-by-step guide to mastering reels that get your studio brand awareness, visibility and attention! Includes 30 reels ideas, captions and best practices...

We hate SPAM. We will never sell your information, for any reason.